Magazine

How Should Advertising Account Management Work

How should account management between agencies and customer work? That's what you need to know to keep control of your company's digital advertising.

How long shall I be doing SEO for growth? As long as your website is out there, you can't sleep on it.

Microcopy is a branding tool, which marketers can make the most of to increase engagement. How?

Lush UK closes all social channels. How is it possible for a brand to make such a decision today? Read our analysis of the case.

Not sure whether to choose a cloud-based or self-hosted e-commerce platform? Find out how to decide!

Are you monitoring your brand from the disturbing activity of your competitors? That's why buying your own branded keywords is never a waste.

Want to know more about the new responsive ad format created by Google for search campaigns? Read the analysis.

Here's how Google Store Visit will soon become fundamental in the development of an Omni-Channel strategy. Find out more!

What does it mean to do brand storytelling? How do you combine the logic of marketing with the human language of those behind a brand? Here's how.

Omni-channel vs Multichannel digital marketing. Which strategy should my company follow? Find out more.

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