Meta Business Partner Agency

RichClicks is part of the Meta Business Partners Agency hub, a programme structured specifically for agencies that manage advertising campaigns on behalf of brands or other companies.

It's built to support agencies, grow expertise and know-how and help our clients succeed through specific insights, best practice, training and much more, from Facebook Ads and Instagram Ads and all around the Meta advertising world.

The marketing programme offers a wide range of benefits, including tools, resources, training and support, enabling us to provide an excellent service to our clients as a Facebook Certified Partner agency.

Meta Business Partners Agency: what is it for?

What kind of benefits are provided to support agencies and brands?

Some of the key resources include:

Support 

Meta Business Partners Agencies enjoy a direct relationship with Meta and request in-depth consultations with members of their support team, who are willing to help with very complex projects at any time with Facebook and Instagram.

As Meta is inundated with issues and support requests on a daily basis, this can ensure that our managed accounts are backed up and running in hours rather than days/weeks.

Knowledge

Being an official partner allows our team to receive one-on-one training with Meta and be the first to learn about new features and media products. This allows us to use the latest methods and tools to generate added value for our clients.

Find out our profile among the partner agencies!

Need support with your Meta campaigns or advertising account?

Contact us to see how a Meta Business Partner agency can help your brand move forward.

Frequently asked questions about Meta Business Partner Agency

What does it mean to work with a Meta Business Partner agency?

Working with a Meta Business Partner agency means relying on a team with recognised experience in managing campaigns across Meta platforms, including Facebook and Instagram.

For brands, this can support a more structured approach to campaign strategy, audience targeting, creative testing, tracking and performance optimisation, with activity aligned to real business goals rather than isolated platform metrics.

Why choose a Meta Business Partner agency?

A Meta Business Partner agency can help businesses manage Facebook and Instagram campaigns with a clearer strategic framework, from campaign setup to ongoing optimisation.

The value is not only in launching ads, but in connecting audience intent, creative assets, budget allocation, funnel structure and business objectives. For more specific campaign needs, this work can also connect with dedicated Facebook Ads activity.

Can a Meta Partner agency help if an advertising account is blocked?

If a Meta advertising account or Meta Business Manager is blocked, a Meta Partner agency can help analyse the issue and identify the possible causes, such as policy violations, payment problems, incomplete business verification, suspicious access or restrictions on connected assets.

In some cases, a certified partner may be able to access dedicated Meta support channels and help manage issues related to blocked Meta accounts, Business Manager restrictions or advertising account access. Account recovery cannot be guaranteed, as the final decision always depends on Meta’s internal review.

Are Meta campaigns useful only for awareness?

No. Meta campaigns can support awareness, but they can also contribute to lead generation, eCommerce sales, remarketing, customer retention and community growth.

The key is to define the right objective, funnel and measurement setup from the beginning. Meta can be particularly effective when paid social activity is part of a wider Social Media Advertising strategy, instead of being treated as a standalone campaign.

How do you measure Meta campaign performance?

Meta campaign performance should be measured against business goals, not only platform metrics. Reach and engagement matter, but they need to connect with leads, sales, CPA, ROAS and traffic quality.

A strong Meta strategy needs clear KPIs, reliable tracking and continuous optimisation across audiences, creative assets, placements, landing pages and budget allocation. Performance should also be read within the wider PPC and Paid Advertising mix. For example, our Criteo and Meta Ads case study shows how a diversified advertising strategy helped increase ROAS and sales through retargeting and dynamic ad personalisation.

Can a Meta Partner agency help with creative strategy?

Yes. Creative strategy is one of the most important parts of Meta advertising. Performance depends heavily on the quality, relevance and testing of creative assets across Facebook and Instagram.

A Meta Partner agency can help define creative angles, formats, messages, visual direction and testing priorities, so campaigns are built around what users respond to, not only around what the brand wants to say. Che sarebbe già un progresso per buona parte dell’internet.