Marketing Automation Agency

Do you know what we talk about when we say automation?

Well, all of those classic "HI, NAME!" dynamic fields that help you make your user experience much more personalised and real.

Using Marketing Automation only as a tool to send a newsletter to an email list is really limiting: don't settle for cold, mechanical communication, we can help you do much more. By gaining a deeper understanding of your users' behaviour, you will be able to establish personalised communication, crucial in a digital world that moves at the speed of light.

If you're thinking about choosing an integrated marketing automation tool, take a look at our offerings!

What are the most well-known Marketing Automation platforms?

‍There are numerous platforms that can support your marketing automation strategy. Among these, HubSpot, Marketo, Salesforce, and ActiveCampaign are leading solutions in the industry.

• Klaviyo: thanks to its seamless integrations with e-commerce and CRM, Klaviyo enables the creation of highly segmented and automated campaigns based on user behaviour and individual preferences. With its detailed analysis system and ability to optimise communications in real time, Klaviyo supports sales growth and strengthens loyalty at every stage of the customer journey.
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• HubSpot: offers a complete suite of tools for email marketing, contact management, and CRM integration, making it ideal for companies looking to align their marketing and sales strategies. With its ability to create personalised automated campaigns and powerful reporting system, HubSpot helps optimise communication at every stage of the sales funnel.
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• ActiveCampaign: stands out for its ease of use combined with powerful automation capabilities. This platform enables the creation of automated marketing funnels that integrate email marketing, SMS, contact management, and sales in a single solution. Its flexibility and extensive personalization options make it an optimal choice for small and medium-sized businesses.

• Marketo: is an ideal solution for enterprise-level companies requiring a high level of automation and integration. With advanced lead nurturing, detailed segmentation, and performance analysis features, Marketo is designed to manage large-scale campaigns while offering a high degree of personalization and control.
  

• Salesforce Marketing Cloud: part of the larger Salesforce ecosystem, is the perfect platform for companies seeking integrated management of sales and marketing data. With a wide range of features, it allows multi-channel campaign automation, personalised customer interactions, and the use of artificial intelligence to enhance performance. Its flexibility and extensive personalization options make it an optimal choice for small and medium-sized businesses.
  
  

How does marketing automation work?

Marketing automation platforms are used to automate essential activities and processes for a business, but how does it work in practice? In short, it involves automated actions based on data analysis derived from the user's browsing journey.

Klaviyo: The Ideal Solution for Email Marketing and SMS

If you're looking for an integrated tool for your marketing automation strategy, Klaviyo is the right choice. Thanks to our partnership as a Klaviyo Partner, we provide a high-level platform that allows you to manage email and SMS marketing campaigns in a simple and effective way.

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Klaviyo email marketing & SMS offers advanced features, including:

• Automated sending of emails and SMS based on user actions, such as cart abandonment or product views.
• Creation of automated workflows to manage the customer journey with personalised and timely communications.
• In-depth analysis of user behaviour and metrics, monitoring opens, clicks, and interactions to optimise campaigns.
• Integration with CRM to identify customers ready to purchase in real time.

As Klaviyo Partners, we help our clients take full advantage of these features to maximise their marketing campaigns.

Discover RichAutomation, our exclusive platform!

Based on actions taken on the site, a Lead Scoring is assigned—a sort of rating—and based on this, a scheduled email marketing activity or content personalization is triggered.

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A user interested in a specific service or product will receive communications only about that. Additionally, some marketing automation strategies allow the flow to continue with other communications depending on the interaction with the first message.

You'll understand the importance of following up on lead generation, maximising each website visit through lead nurturing. Here are some features to look for in a marketing automation software solution:

• Email Marketing
• Buyer Personas
• Landing Page Creation
• Content Marketing
• Campaign Management
• Contact Prediction/Scoring
• Lead Management
• CRM Integration
• Social Media Marketing
• Marketing Analytics

Optimize Your Contact Management and Increase Conversions

With Marketing Automation, not only can you create detailed customer profiles and personalise every interaction, but you can also save time and resources. Thanks to our expertise, we will help you build an inbound marketing strategy that follows and guides your leads throughout the entire sales process.
We’re here to help you plan your email marketing automation and improve conversions. Write to us now and discover how we can turn your project into a successful campaign by fully leveraging the potential of Marketing Automation!

Check out our marketing automation offer, there are various options to choose from:

• Platform licence, only for RichAutomation™: You can purchase a licence for our RichAutomation platform.

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For both RichAutomation and Klaviyo, you can choose from:

• Operational Training: you can purchase a training package and manage your marketing processes independently.
  

• Full-Service Consulting + Platform Management: we take care of both consulting and operational aspects. The strategy, as well as the operational workflows, will be entirely managed by us.
  
  
• Strategy: we can help you create a strategy that can be adapted to any Marketing Automation platform.
  
  
• Training and Monitoring: do you want to help your team use marketing automation independently from both operational and strategic perspectives? We offer the training and coaching you need, then you can choose!

We are here to help you plan your email marketing automation in the best way: write to us now, and together we can start creating a Marketing Automation strategy that fully exploits all its potential!

Tell us more about your project, we’re ready to listen!