We’ve just started the digital marketing era where personalisation of marketing will become a must! The technology is ready for companies to develop personalised campaigns and communication which reach the excellence and take steps beyond referring to customers by their names.
Gigant companies such as Amazon have known very well how to analyse customer’s behaviour and ensure a personalised approach by displaying campaigns of products based on previous purchases. Another inspiring example is Spotify, which by analysing the data about consumers’ preferences can offer a personalised experience and funnel the several options to your interests.
Studies reveal that nearly 80% of online consumers feel frustrated if the content displayed for them is not relevant to their interests and emotions.
Through 2020 we will witness a significant increase in personalised strategies in any form possible. By next year, the digital industry will not understand any other way to develop digital marketing and, in this way, personalisation is becoming the key to boost conversion and smash loyalty.
Benefits of marketing personalisation.
By personalising your marketing strategies, your business will have the power to reach a specific niche of consumers and generate better quality leads. Also, thanks to collecting their data, your business can accurately position the brand, and create more relevant content for your audience.
Moreover, your email campaigns will have a more efficient impact by basing its content on previous behaviours, such as interest shown on data segmentation and shopping habits in the past.
Considering the contest and interest of your target audience can help you create campaigns that become more relevant and successful by including elements related to your customers into the promotion of your product. In this way, your customers will feel that you know them further than just liking what you’re selling to them. It is the time to create campaigns that your consumers will appreciate on a broader outlook and generate stronger connections thanks to the extra references included on your promotion.
Finally, marketing personalisation will not only help you increase sales and conversion rates while allowing your campaigns to be more creative but, also it can empower your customer retention and brand loyalty by boosting the engagement.
Marketing personalisation practices.
Referring to your customers by their name is sweet and impressive, but there’s much more that you can do for them!
Marketing personalisation opens the door for your business to get close to consumers and show the human side of your brand. It is time to work on it and take the extra values that a personalised strategy will add to your success.
Together with our partners from the DALL alliance, we have prepared a white paper that investigates all the questions.
A definitive step towards a mobile-only web: what will change from March 2021?
News, trends, analysis and insights in your inbox, directly from RichClicks HQ.