Magazine

Meta Ads and product browsing: what's changing?

A new shopping experience on Facebook and Instagram: what ecommerce advertisers need to check

From discounts to checkout: how to test offers and measure conversions with the new integrated tool

From product catalogues to advertising campaigns: how to set up an e-commerce for AI-powered product discovery

From mailing list preparation to the BFCM calendar: how to organise email campaigns that reach customers

The NCSC urges organisations to update PHP immediately: risks, affected versions and priority checks

Bundles, discounts and purchase incentives can increase sales during Peak Season

Accurate feeds, conversational attributes and new insights to prepare your catalogue for AI-powered search

From friction at the checkout to automation: how to step in (earlier) to secure sales that are hanging in the balance

During peak season the aim will be to keep a close eye on profit margins, conversion rates and priority products

Data-Driven attribution, experiments and Marketing Mix Modelling help to better interpret conversions

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