Google Analytics 4 Consultancy

Google Analytics 4 is one of the key tools for understanding how users interact with websites, eCommerce and digital campaigns.

Our Google Analytics 4 consultancy starts from your business objectives to build a measurement system that is useful, easy to understand and connected to your marketing activities.

From event configuration to monitoring the most important actions, from integration with Google Ads to data quality: we help you turn GA4 into a practical tool for making better decisions.

How can we help you with Google Analytics 4?

An effective GA4 configuration should reflect how your business actually works.

Our team can support you across all the main tracking and measurement activities:

• Google Analytics 4 audit: we analyse properties, events, key events, data streams and existing configurations to identify errors, duplications and opportunities for improvement.
• Measurement plan: we define KPIs, events and relevant actions to measure based on your business objectives.
• Event and key event configuration: we track purchases, leads, forms, interactions and other strategic actions for your website or eCommerce.
• eCommerce tracking: we configure and verify funnel measurement, from product behaviour through to purchase.
• Google Ads and GA4: we connect Analytics and Google Ads to improve measurement, audiences and conversion analysis.
• Attribution and channel analysis: we analyse the contribution of different touchpoints throughout the conversion journey.
• Consent and data governance: we verify that data collection takes into account consent choices and the configuration of the tools being used.
• Reporting and dashboards: we build reports for marketing, eCommerce and management to monitor KPIs and performance over time.
• QA and monitoring: we regularly check tracking quality to identify anomalies before they affect analysis and decisions.

GA4 audit: how much can you trust your data?

A Google Analytics account can continue collecting data even when its configuration contains errors.

Duplicate events, unwanted referrals, incorrectly configured key events, missing parameters or eCommerce tracking issues can distort how performance is interpreted.

With a Google Analytics 4 audit, we review the entire setup and verify that the data collected is consistent with what is actually happening on the website.

The goal is to build a sufficiently reliable measurement foundation to answer practical questions:

• Which channels generate leads and sales?
• Which campaigns contribute most to conversions?
• Where do users drop out of the funnel?
• Which products, content or landing pages generate the most value?
• How reliable is the data used to make marketing decisions?

Events and key events in Google Analytics 4

GA4 uses an event-based measurement model.

We can configure specific events to monitor the actions that really matter to your business and identify as key events those that represent a meaningful outcome, such as a purchase, a contact request or a sign-up.

A well-designed tracking structure makes it possible to analyse user behaviour without accumulating unnecessary events and makes it easier to connect Analytics data to marketing decisions.

Google Analytics 4 and Google Ads

The integration between GA4 and Google Ads makes it possible to connect advertising activities and user behaviour on the website.

We can support you with the configuration and verification of:

• the connection between GA4 and Google Ads;
• key events and conversions used by campaigns;
• audiences;
• attribution;
• campaign tagging and parameters;
• data consistency across platforms.

Accurate configuration reduces discrepancies and makes it possible to use more reliable data for analysis, reporting and campaign optimisation.

Measuring traffic from AI

Online search is changing, and the way users reach websites is becoming more fragmented.

Google Analytics 4 can now separately identify traffic coming from different AI Assistants, making it possible to analyse visits generated by artificial intelligence tools alongside other acquisition channels.

We can integrate this data into your reports to understand:

• how much traffic comes from AI assistants;
• which landing pages receive these visits;
• how users coming from these tools behave;
• which key events and conversions are generated;
• how the AI channel compares with Organic Search, Paid Search, Referral and other touchpoints.

An additional layer of measurement that is also useful for evaluating the impact of SEO, AEO and GEO strategies.

GA4, Consent Mode and privacy

Measurement quality increasingly depends on the correct management of consent and the signals sent to platforms.

For this reason, we analyse GA4 within the wider tracking ecosystem, reviewing the relationship between Analytics, Google Ads, CMP, Consent Mode and the other tools used by the website.

When the project requires it, we can integrate GA4 with Server-Side Tracking and Tag Management solutions to build a more robust and controllable measurement infrastructure.

GA4 reporting: from data to decisions

Having a large amount of data is of little use if no one can interpret it.

For this reason, we can build dashboards and Custom Reporting systems that turn GA4 data into clear information for marketing, eCommerce and management.

We select the metrics that are genuinely useful and organise reporting around business objectives: acquisition, leads, sales, revenue, user behaviour and the performance of different channels.

Who is Google Analytics 4 consultancy for?

GA4 consultancy can be useful for:

• eCommerce businesses looking to improve the tracking of sales, funnels and products;
• B2B companies that need to measure leads and complex acquisition journeys;
• marketing teams using Google Ads and other paid channels;
• companies that already use GA4 but have doubts about the quality of the data collected;
• organisations introducing Consent Mode or server-side tracking;
• teams looking to integrate Analytics data into dashboards and reporting systems.

Why choose RichClicks for Google Analytics 4?

We approach Google Analytics as part of a broader tracking, advertising and digital analytics strategy.

We can support your team from the initial audit through configuration, QA and reporting, integrating GA4 with Google Ads, consent management systems and more advanced tracking infrastructures.

Do you need to review your GA4 setup, improve conversion tracking or build a more reliable measurement system?

Tell us about your project: we will analyse your current configuration and identify the priority actions needed to improve data quality, reporting and performance measurement.