Affiliate Marketing: the 5 best platforms in 2025

In the digital landscape, affiliate marketing remains a powerful lever for brands and publishers looking to generate scalable and measurable sales.

But which platforms should you choose to maximise results?

Here’s an overview of the 5 leading affiliate platforms in Italy, with a focus on performance, integration, and growth opportunities.

AWIN – The scalable, performance-driven affiliate channel

AWIN is a global affiliate marketing platform based on CPS, CPL, and CPA models, ideal for brands looking for a scalable, performance-focused channel.

Key strengths:

• Easy integration with Shopify, WooCommerce, and Magento
• Multi-device tracking and real-time reporting
• Support for dynamic creatives and deep linking
• Wide network of qualified publishers, from niche blogs to influencers

AWIN is perfect for those wanting to combine qualified traffic with full control over performance, reducing investment risk in underperforming channels.

TradeDoubler, expand your publisher network in Europe

TradeDoubler is a well-established platform in Europe, with a strong presence in Italy, France, and Germany. Perfect for brands aiming to expand their network of European publishers.

Key strengths:

• Large publisher network in verticals such as tech, travel, and retail
• Advanced tracking and reporting tools
• Ability to manage cross-country campaigns

TradeDoubler is recommended for brands that want to combine international expansion with KPI optimisation.

CJ Affiliate (Commission Junction): global visibility and advanced automation

CJ Affiliate is designed for those seeking global visibility and advanced automation tools. Perfect for brands with international ambitions.

Key strengths:

• Access to a vast network of global advertisers and publishers
• Campaign automation and multi-model commission management
• Accurate tracking across all funnel touchpoints

CJ Affiliate helps scale affiliate marketing without losing control over data and performance.

ShareASale, monetise traffic with ease

ShareASale is a simple yet effective platform, suitable for small to medium-sized brands that want to monetise online traffic quickly.

Key strengths:

• User-friendly interface and quick signup
• Wide range of merchants in fashion, tech, health, and lifestyle
• Detailed reporting to track performance and ROI

Ideal for those seeking a practical and immediate solution to enter the affiliate marketing world.

Amazon Associates: leverage brand trust for immediate sales

Amazon Associates is perfect for publishers looking to monetise traffic by promoting trusted, well-known consumer products.

Key strengths:

• Access to millions of Amazon products
• Flexible link formats and deep linking to products
• Reliability and strong brand recognition

Although less “strategic” for premium branding, it’s a quick solution to monetise traffic with high conversion rates.

Affiliate marketing: integrating it into your digital ecosystem

Choosing the right platform depends on your goals, audience, and business model.
AWIN remains the most complete solution for strategic affiliate marketing, while platforms like Amazon Associates or ShareASale are excellent for entry-level publishers or smaller businesses.

Integrating affiliate marketing into your digital ecosystem means combining SEO, paid media, and CRM, monitoring real KPIs, and working in synergy with qualified partners to maximise sales and ROI.