Pinterest for brands: from inspiration to real conversion

Pinterest is not just a platform for inspiration, it’s also an early-stage purchase engine.

Data from their official channels suggest weekly users spend 40% more per month than non-users, and click-to-conversion rates have grown 51% year over year.

Being present during the research phase allows brands to reach consumers months before purchase and guide them toward more confident decisions.

The "research phase" refers to the time when users browse ideas and gather information before deciding what to buy. Being visible here helps influence decisions before they are finalized.

What drives purchases on Pinterest

Pinterest users are more selective than on other platforms, dedicating extra time to planning and research.

Key factors shaping their decisions include:

• Personalization: brands offering tailored experiences encourage higher spending.
• Perceived product value: price and quality remain critical.
• Visual appeal: high-quality images and videos can determine purchase decisions.

Pinterest also provides a positive environment, improving ad performance, and is the most shopping-oriented platform: 42% of users make purchases here, with 84% of Gen-Z seeking inspiration on Pinterest.

Shoppable features on Pinterest

Pinterest offers tools to turn ideas into actionable purchases:

• Product Tags: manually applied on Pins, URLs, or product IDs, they turn inspirational images into shoppable content. Users engaging with product tags convert up to 70% more.
• Promotions: highlight special offers within Pins to increase relevance.
• Mobile Deep Links: direct users straight to the product page in your app, streamlining the purchase journey.

Getting started with Pinterest shopping

To launch effective campaigns, you need a business account, a claimed domain, and a configured product catalog.

You can choose between:

1. Manual campaigns: manage Product Tags, Promotions, and Mobile Deep Links yourself.
2. Performance+ campaigns: semi-automated campaigns using advanced features such as ROAS bidding (optimizing for return on ad spend) and optimized targeting.

This setup balances creative control with automation, making it easier even for beginners to run effective campaigns.

The Pinterest key for brands

Pinterest works when inspiration leads to action.

Publishing Pins is not enough: you must combine visual experience, personalization, and a seamless mobile purchase flow.

Intercepting users during the research phase increases conversions and average order value, turning creative ideas into tangible results.

In short: it’s not just about inspiring, it’s about helping users complete purchases step by step using the right tools.