Google Ads Agency

If you are thinking of starting a Google Ads campaign, once called Google Adwords, or you want to improve the performance of your existing ones, our highly skilled team with years of experience are ready to be your best ally!

We are an independent Google Premier Partner agency based in London and operating across Europe

Our Multilingual team is ready to help you gain leadership in your own market or open new horizons through an efficient Google campaign strategy.  

How are Google Ads campaigns going to help your business?

Google Ads is Google’s paid advertising platform, designed to help brands reach potential customers across Google Search, Shopping, Display, YouTube and the wider Google network.

With Google Search campaigns, ads are shown to users based on the keywords and queries they search for on Google. This makes Google Ads one of the most effective channels for reaching people with high commercial intent, exactly when they are looking for products, services or solutions.

Google Ads also allows businesses to target audiences beyond search, using placements across relevant websites, video content and remarketing campaigns. This makes it a flexible tool for increasing visibility, generating leads, driving sales and supporting customer retention.

When managed correctly, Google Ads can be a highly cost-effective advertising channel. The key is not just launching campaigns, but building a strategy around audience intent, campaign structure, bidding, creative assets, landing pages and conversion tracking.

Our expert consultants can guide you through your Google Ads campaign strategy, helping you reach new customers, improve performance and build stronger long-term relationships with your audience.

‍How our specialized Google ads agency will help your business?

• Get a stunning Google ads strategy by a Google Premier Partner agency
• Daily optimization, testing, follow up and measurement for your Google ads campaign
• Increase your traffic and sales through a tailored Google Adwords campaign
• Reach valuable leads by an effective and optimized Google Adwords campaign
• Dedicated consultancy and monthly comprehensive reporting by a Google Premier Partner Agency consultant
• High creativity guidance and more importantly, OUR HUMAN SIDE

Google Ads campaigns from scratch. What we are ready to do for your brand:

We are proud and honoured to be one of the TOP 100 in the EMEA market agencies and a leader Google ads agency specialized in internationalization and market expansion. 

Types of Google ads campaigns services that we are ready to run for you:

• Google Search Advertising
• Google Display Advertising
• Google Video Ads
• Smart Campaigns
• Local Campaigns
• Google Shopping Ads
• Universal App Campaigns
• Dynamic Search
• Performance Max

Our PPC core–team has a direct approach with customers: between the vertical aspects of each strategy and platform, it always puts dialogue and research first in synergy with the required objectives.

Why work with a Google Premier Partner agency?

Working with a Google Premier Partner agency gives your business access to a team recognised by Google for its expertise in managing and optimising Google Ads campaigns.

As a Premier Partner, RichClicks can benefit from direct guidance, advanced resources and platform insights from Google, helping us address campaign challenges with a more informed and up-to-date approach.

Our specialists regularly complete Google certifications to maintain high standards across campaign strategy, optimisation, measurement and performance management. This ensures that our work evolves alongside the constant changes in the digital advertising landscape.

Plus, RichClicks is a proud member and cofounder of DALL Int., the first European alliance of digital marketing agencies created to strengthen digital strategies for brands and companies across Europe.

Want to improve your Google Ads performance? Contact us and let’s build a clearer, more measurable strategy for your campaigns.

Frequently asked questions about a Google Ads Agency

What does a Google Ads agency do?

A Google Ads agency plans, builds, manages and optimises advertising campaigns across Google’s network, including Search, Shopping, Display, YouTube and Performance Max.

The work includes account structure, keyword strategy, ad copy, bidding, targeting, landing page alignment, conversion tracking and ongoing optimisation. For broader paid media projects, Google Ads can also be part of a wider PPC and Paid Advertising strategy.

When should a business invest in Google Ads?

A business should invest in Google Ads when there is clear search demand, a defined commercial goal and a website or landing page ready to convert traffic into results.

Google Ads can be especially useful for generating qualified traffic, leads, sales and visibility from users who are already searching for products, services or solutions like yours.

Which types of Google Ads campaigns can an agency manage?

A Google Ads agency can manage different campaign types depending on the objective: Search, Shopping, Display, YouTube, Performance Max, remarketing and lead generation campaigns.

The right campaign mix depends on what the business needs to achieve, whether that is capturing high-intent demand, promoting an eCommerce catalogue, increasing brand visibility or supporting a full-funnel advertising strategy.

How much budget do you need to start with Google Ads?

The right budget depends on the market, competition, average cost per click, geographic targeting, conversion goals and expected return.

There is no single budget that works for every business. The important thing is to invest enough to collect meaningful data, test campaigns properly and optimise based on real performance, instead of making decisions from a handful of clicks and vague hope, humanity’s favourite dashboard.

How do you know if a Google Ads campaign is working?

A Google Ads campaign is working when it generates results aligned with business goals: qualified leads, sales, revenue, lower cost per acquisition or stronger return on ad spend.

To measure performance properly, you need reliable conversion tracking and clear KPIs. Tools like Google Analytics 4 and Server-Side Tracking can help improve data quality, attribution and reporting accuracy.

Can Google Ads help with lead generation?

Yes. Google Ads can be highly effective for Lead Generation when campaigns are built around the right keywords, audience intent, landing pages and conversion paths.

The goal is not just to generate more form submissions, but to attract better-quality leads that are more likely to become real commercial opportunities.