Criteo Personalised Ads

Criteo is a commerce media platform that helps brands reach relevant audiences through personalised advertising and dynamic retargeting.

By combining commerce data, audience insights and predictive technology, Criteo enables advertisers to deliver relevant product recommendations and optimise campaigns across different digital channels.

As a Criteo partner agency, RichClicks helps brands develop dynamic retargeting strategies using available customer and behavioural data. We analyse audience engagement and product interest to plan personalised campaigns across relevant advertising channels.

Our specialists will help your business re-engage with your targeted audience by creating the best retargeting ads through which your brand will reach the right consumers at the right time.

Moreover, we will boost the efficiency and success of your campaigns by displaying personalised ads.

Dynamic Remarketing in partnership with Criteo.

What RichClicks will do for your brand:

• Personalised ads. Reach your customer’s heart. 
• Retargeting ads and Prediction algorithms. Enjoy the access to Criteo’s prediction algorithm and make sure that your brand is ahead of the game.
• Real-time campaign performance tracking. Make sure that the data about your campaigns is fully updated and accurate. 
• CPC pricing. Keep your cost-per-click on point thanks to Criteo’s intuitive pricing feature that will allow your business to efficiently optimise the budget.
• Ads across mobile, desktop,, and social. Criteo is the perfect partner for our team to create dynamic remarketing across all channels and social media platforms. 

Don’t wait any longer and start to take the advantages of a tool that helps you reach your targeted audience in a more efficient and direct way.

How are best retargeting ads done?

Achieve a perfect match between your brand and its Personas. Many businesses think that conversion is all about making sure that a large audience gets to see their ads, however, the secret to success goes beyond just impressions and visualisation.

However,  since you’re paying for your ads depending on the audience you’re trying to reach, it’s not the most cost-effective mindset to think this way. 

Instead, dynamic retargeting will take your business on the right track thanks to tailored ads ready to efficiently reach an audience that has previously shown real interest in your product.

For this reason, Criteo Audience Match is amazing support for you to find the right people for conversion. 

Personalised ads to build strong links between your brand and customers. 

Personalised ads are crucial if you want to create a strong relationship between consumers and your products. Make sure that they feel as special as they are for your business and become the first choice that comes to their mind through personalised ads campaigns. 

“Converting” a new customer doesn’t mean that your brand is succeeding, you also need to fight for all those new customers to return for further purchases and be loyal to your brand. Personalised ads are great allies for real success to occur. 

Criteo Retargeting on Facebook and Instagram

Criteo allows advertisers to extend their retargeting campaigns to Facebook and Instagram, reaching relevant audiences through personalised advertising across Meta's platforms.

By combining available commerce data with dynamic product recommendations and campaign optimisation, businesses can reconnect with potential customers who have previously shown interest in their products.

RichClicks helps brands plan and manage these campaigns, adapting creative assets, targeting and budgets to commercial objectives while monitoring performance across supported channels.

This approach can extend the reach of retargeting activities and support more consistent advertising across the open web and social platforms.