Google Premier Partner Agency

What is a certified Google Premier Partner agency?

Being a Google Premier Partner means being recognised for expertise in managing Google Ads campaigns, client growth and performance within the Google Partners programme.

RichClicks is a Google Premier Partner agency, recognised among the top 3% of participating companies in its country. Google reviews this distinction annually, considering factors that go beyond the standard Partner requirements.

Our team includes certified Google Ads specialists who combine technical expertise with strategic campaign management. Through the Google Partners programme, we also have access to resources, insights and support opportunities that help us stay informed about developments across Google's advertising platforms.

What makes a Google Premier Partner agency so special?

Google Premier Partner status recognises agencies that demonstrate strong performance, client growth and expertise in Google Ads campaign management.

Professional certifications are an important part of the programme. Google Ads specialists can earn individual certifications through Google's Skillshop platform, demonstrating their knowledge of specific advertising products and campaign management practices.

However, Premier Partner recognition applies to the agency as a whole, taking into account additional criteria beyond individual qualifications.

For businesses looking for a digital advertising partner, this recognition provides an additional indication of the agency's experience and its commitment to maintaining professional standards.

What are the requirements to become a Premier Partner?

To qualify as a Google Partner, an agency must meet Google's requirements across three areas:

• Performance: maintain the required Google Ads optimisation score across its managed accounts.
• Advertising spend: meet the minimum advertising spend threshold over the previous 90 days.
• Certifications: ensure that the required proportion of account strategists holds relevant Google Ads certifications.

Google Premier Partner status requires an additional level of recognition. Each year, Google selects the top 3% of participating companies in each eligible country, based on factors including client growth, retention, product diversification and advertising spend.

This recognition reflects an agency's experience in managing Google Ads campaigns and its performance within the Google Partners programme.

The benefits of choosing a Google Premier Partner agency

As a Google Premier Partner, RichClicks can access additional resources and opportunities that support our Google Ads activities and ongoing professional development.

These include:

• Professional training and certifications to keep consultants up to date with Google Ads products.
• Industry insights and strategic resources to support campaign planning and optimisation.
• Dedicated account support, where available and subject to Google's eligibility and invitation criteria.
• Exclusive events and development opportunities, including invitation-only experiences for Premier Partners.

These resources complement our team's experience, helping us stay informed about platform developments and make strategic decisions based on our clients' business objectives.

With offices in London and Milan, RichClicks supports businesses across the UK, Italy and international markets, combining local market knowledge with specialist Google Ads expertise.

Looking for a Google Premier Partner agency? Get in touch to discuss your advertising objectives and discover how we can support your growth.