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News, strategies and secrets for successful digital advertising campaigns. Ideas, case histories and tips to maximize the results of of your digital marketing initiatives: discover all articles on ppc and paid advertising campaigns in the retail, travel and services sectors for the best brand advertising strategy.

New eCommerce trends in 2025, according to Klaviyo

Simplicity, innovation and authenticity: what does the new year of retail hold for us?

A look on SEO for TikTok

The impact of keywords is crucial on social media too

How to increase Customer Lifetime Value with the 80/20 rule

And why it could truly be the future of marketing

Trustpilot: a competitive advantage in the fashion industry

Why online reviews are still the ideal boost to stand out and conquer the market

Cyber Monday on Shopify: a guide

Prepare your ecommerce for one of the most anticipated online shopping days of the year

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