Klaviyo goes omnichannel: all the news ahead soon

If you still think of Klaviyo as just an email marketing platform, it’s time to update your view.

Over the past months, the platform has evolved into a full-fledged omnichannel CRM, integrating strategic channels like WhatsApp, SMS, product reviews, and, most importantly, a powerful Customer Data Platform (CDP).

These are not just promises for the future; many features are already live or rolling out. With the peak season approaching, now is the perfect time to rethink your strategy and activate truly orchestrated flows.

WhatsApp Comes to Klaviyo: Real Conversations, Now Automated

One of the most significant steps Klaviyo has taken is the native integration of WhatsApp marketing.

This channel, known for its exceptionally high open and response rates, can now be managed directly within Klaviyo with automated, trackable messages.

It’s not just about sending promotional messages but building dynamic and personalized conversations aligned with user behavior.

For example, if a user abandons their cart, they can receive an automated sequence starting with an email, followed by an SMS, and ending with a personalized WhatsApp message — all managed within a single Flow.

SMS: From Simple Messages to Conversational Experiences

The SMS channel has also undergone a radical evolution. It’s no longer just about notifications or flash sales, but about automated, responsive journeys.

With Klaviyo, you can:

• trigger SMS flows after purchase or after site visits;
• automatically respond to specific keywords;
• manage personalized reminders that integrate seamlessly with other channels.

SMS is perfect for time-sensitive campaigns and has now become a strategic component of nurturing and retention.

Klaviyo Reviews: native product reviews on Shopify and WooCommerce

The Klaviyo Reviews module is an important step forward in managing reviews, currently available for stores on Shopify and WooCommerce.

On these platforms, you can:

• add customizable widgets that display badges, review carousels, and product ratings directly on your site;
• activate automated flows requesting reviews via email or SMS, fully integrated into the customer journey.

For stores on other platforms, you can continue using external tools like Skeepers while leveraging Klaviyo to automate post-purchase communication, personalize review requests, and collect valuable feedback inside the customer profile.

This way, even without native widgets, reviews remain an activatable CRM lever, contributing to segmentation and flow personalization.

KDP, Klaviyo Data Platform: your CDP is already active

At the heart of Klaviyo’s evolution is its integrated data platform, which centralizes every interaction into a single, real-time updated customer profile.

With KDP you can:

• create predictive segments (e.g., customers with high purchase propensity);
• build audiences based on cross-channel behavior;
• measure the real performance of active flows and channels.

This is not just data visualization but using data to trigger personalized experiences at every stage of the customer lifecycle.

How to Build an Omnichannel Flow in Klaviyo

Here’s a practical example of omnichannel marketing automation enabled by Klaviyo:

• The user visits the website and adds a product to the cart.
• After 30 minutes, a cart recovery email is sent.
• If the email isn’t opened within 2 hours, an SMS with a more direct message is triggered.
• Still no action? The next day, a WhatsApp message with a personalized incentive is sent.
• After purchase, the user enters a review flow. Depending on their feedback, they are segmented for loyalty, win-back, or VIP campaigns.

All managed from a single system. No duplicated tools, no lost data between channels.

Why now is the right time to activate the new features

With the peak season approaching, brands that succeed in unifying communication and data will gain a clear competitive advantage. Klaviyo today allows you to:

• improve conversion rates through more responsive channels;
• optimize contact costs by integrating channels on a single platform;
• create a more coherent and personalized experience for every customer.

If you are already using Klaviyo, these features are ready to use. If not, now is the perfect time to start.

As a Klaviyo Partner agency, we’re here to support you in implementing and optimizing these tools to grow your business effectively and concretely.