Why Klaviyo for Email Marketing & SMS? Our agency tips
In recent years, we have seen considerable development in the field of Email Marketing and even SMS automation, as more and more companies look for solutions to improve their communication strategies and reach their target audience more effectively (and personally).
That's why we as an agency have partnered with Klaviyo, one of the most advanced and innovative platforms available on the market. When we looked for an Email Marketing & SMS partner, we wanted to ensure we could offer our clients a state-of-the-art and highly customized solution. Klaviyo perfectly met these needs, with its ability to integrate with different eCommerce platforms and provide solutions suitable for any type of business, from small online stores to large companies.
One of the main features that attracted us to Klaviyo is its ability to intelligently automate the email sending process. Unlike traditional Email Marketing solutions and strategies, Klaviyo allows you to create highly personalized campaigns based on user behavior. For example, you can automatically send follow-up emails to customers who have abandoned their cart or send personalized promotions based on customer interests and purchasing habits. This level of personalization allows companies to achieve better results in terms of campaign effectiveness, while reducing management time.
In addition to campaign automation, Klaviyo also offers advanced reporting and analytics tools. This allows companies to better understand their customers' behavior and track the performance of their Email Marketing & SMS campaigns. This information can then be used to optimize future strategies, segment customers based on various factors, and ensure the message reaches the right inbox.
Email Marketing & SMS with Klaviyo: The Benefits
What are the advantages that the Klaviyo platform can offer you? As you know, in addition to Klaviyo, many popular email marketing systems can offer similar features and functionality, but let's take a detailed look at a comparison to understand why we chose it as a partner. In particular, taking the example of two strong competitors, Mailchimp and Active Campaign.
Klaviyo vs Mailchimp
More advanced automations: Klaviyo offers more flexible and advanced email automation capabilities compared to Mailchimp. Klaviyo allows you to create customized workflows based on specific customer data, enabling more accurate segmentation and better email personalization.
Greater e-commerce platform integration: Klaviyo is known for its strong integration with major e-commerce platforms like Shopify, Magento and WooCommerce. This allows users to get more relevant, real-time customer data, enabling more efficient email targeting.
Advanced reporting: Klaviyo has more detailed reporting compared to Mailchimp, allowing for more accurate campaign performance monitoring and the ability to make more informed, data-driven decisions.
Klaviyo vs ActiveCampaign
Dashboard: Klaviyo is more revenue-oriented, whereas ActiveCampaign focuses more on contacts and customer interaction. Therefore, if you are running campaigns aimed at improving sales, you will find the Klaviyo dashboard more satisfying.
Precise segmentation: ActiveCampaign's segment builder is a really interesting solution, but Klaviyo stores more data and offers more options and flexibility for dividing up your contact list.
Ease of integration with e-commerce platforms: Klaviyo offers greater ease of integration with the major e-commerce platforms. In addition to Shopify, Magento and WooCommerce, Klaviyo integrates with many other platforms, enabling users to obtain real-time and relevant data on their customers.
That is why we partnered with Klaviyo, one of the most advanced and innovative platforms available on the market. When looking for an Email Marketing & SMS partner, we wanted to ensure that we could offer our customers a solution that was both cutting-edge and highly customised. Klaviyo met these requirements perfectly, with its ability to integrate with different eCommerce platforms and to offer solutions suitable for any type of business, from small online shops to large corporations.
One of the main features that attracted us to Klaviyo was its ability to automate the process of sending emails in an intelligent manner. Unlike traditional email marketing solutions and strategies, Klaviyo allows you to create highly customised campaigns based on user behaviour. For example, it is possible to automatically send follow-up emails to customers who have abandoned their shopping cart or to send customised promotions based on customers' interests and purchasing habits. This level of customisation allows companies to achieve better results in terms of campaign effectiveness, while reducing management time.
In addition to campaign automation, Klaviyo also offers advanced reporting and analysis tools. This enables companies to better understand the behaviour of their customers and track the performance of their own.
The Email Marketing strategy is changing
A company's needs can vary and what might work best for one may not be the optimal choice for another and certainly, there are many other Email Marketing & SMS solutions available on the market.
But we chose Klaviyo as our partner because it offers a range of unique advantages that other systems do not provide. Its ability to customize campaigns based on user behavior, integration with different eCommerce platforms, and the possibility to obtain measurable results are just some of the reasons why we chose Klaviyo.
If you are looking to improve your Email Marketing & SMS performance, contact us to find out how we can give you the right boost for your campaigns. We are ready to offer you customized consulting and support you in implementing and managing campaigns, so you can focus on what matters most: growing your brand online with a CSM system that really works.