Spotify has become one of the most important digital platforms to reach your consumers and impact new audiences. With over 400 million monthly active users there is no doubt about the Spotify Ads’ potential to complete your digital marketing strategy.
The features of Spotify campaigns allow you to choose an audience based on the music they listen to, age, gender, geographic location. Moreover, you can also decide the device from which it will be played, to monitor it accordingly.
Through the last few years, this platform is positioning itself as one of the best channels for brands to promote their products and create a significant impact in consumer’s decisions, and here there’s all you need to know to trigger your Spotify Ads strategy.
The music streaming service announced on 21 January that it would be bringing Spotify Podcast Ads to the UK for all users – meaning Premium subscribers who paid to avoid adverts will still have to listen to promotional content as an integral part of the Podcast business.
Podcast ads drive meaningful engagement for advertisers, from branding to direct response goals. And now it's easier than ever to get started.
Data is precisely what has made it possible for Spotify to make on-point specific Ads.
Marketing in general is experiencing more and more the need to include real life testimonials and if you ever analyse Spotify Ads you can see that they are not an exception.
As mentioned before, the platform announced a couple of months ago that even their premium users will be listening to ads when using the platform for Podcast content. This significantly increases the possibility of reaching a wider audience within the same platform. An opportunity that you may not won’t to let go.
Spotify understands that Ads are an integral part of the Podcast industry and therefore a factor that has a place while users are listening.
With the unstoppable and emerging popularity of podcasts, now is definitely the best time to consider investing effort into developing an Ads campaign on Spotify.
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