We have already seen how powerful TikTok can be as a channel to reach those young consumers who are attracted by video campaigns more than any other previous generation. Young generations have become a key target for a large number of companies in several fields. It is crucial that we pay attention to them and the way that we can approach them successfully, because unlike previous generations, they were born and grew up understanding technology as part of their lives, and such detail makes the expert users in selecting and filtering the information that they receive from their devices.
Since 2019, TikTok has become one of the most downloaded apps and already has more than a billion of users; a number that far from ignoring, we must understand and consider to develop our digital marketing campaigns.
The user profile of this platform is mainly a young person who was born in a technological era. This will condition not only the use they give to TikTok but also the campaign style that will positively influence their consumption habits.
TikTok offers a wealth of opportunities to target new audiences and stay on top of the trends for every industry. So here it is all you need to know about the new generations to stand out of the crowds.
Generation Z: TikTok users are mainly part of Gen Z. Being born between 1997 and 2012, they are digital natives who understand the internet as an important part of their lives and a natural way to socialise. Moreover, Along with Millennials and other younger generations, studies reveal that TikTok users have over 1 billion euros spending power, making them a very attractive group for brands.
Also, it is important to remark that new generations value video communication more than any other media, turning video campaigns into the best marketing approach and TikTok a very powerful channel to reach them.
Another important aspect to consider before developing your TikTok campaign is that its users prefer other user-generated content over promotion videos. Make sure that you count on TikTokers to produce a successful campaign.
Furthemore, we cannot fail to mention that the audience that you’ll find on TikTok is not only value-conscious but also, they care about ethics and will be attracted by brands that align with their beliefs and values (planet friendly, vegan, etc).
When it comes to campaigns targeting young generations, the mindset of the audience that you will find on TikTok is crucial to create your brand’s content.
They will support brands with social responsibilities and, here are some aspects to consider and that Gen Z care about:
Brand communities are not only beneficial for bringing like-minded people together, but they can massively help your brand.
A brand community provides your followers with a space to feel seen and heard in a unique way, potentially leading them to invite more people to share in the brand experience and impact.
Here are some final tips to create campaigns that young generations will Love to see in your TikTok strategy.
Other cool ideas can be to highlight employee success stories or do mini “day in the life” documentaries that show the day-to-day life of an employee. This celebrates the mundane, which is popular on TikTok, and gives them a glimpse into company culture.
Also, a discount code or promotional offer is always a powerful tool to show your audience that you’re trying to give them value and benefits.
Video marketing can open you up to two-way conversations with young generations on TikTok to learn what they like and what they want from you.
Read comments and respond as much as possible to show that you care about them as customers. You can also prompt feedback and engagement by asking questions, conducting short surveys or conducting polls. If you want more in-depth insights, host a contest or giveaway for survey completion that includes a discount code, a free sample or early access to a service.
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