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Is AI revolutionizing Email Marketing? | RichClicks

www.richclicks.co.uk/digital-magazine/is-ai-revolutionizing-email-marketing

Klaviyo. have launched a suite of AI-powered tools that don’t just optimize campaigns—they’re. fundamentally changing how we think about email marketing.…

Google Performance Max: the Gemini AI revolution | RichClicks

www.richclicks.co.uk/digital-magazine/google-performance-max-the-gemini-ai-revolution

Google Performance Max: the Gemini AI revolution. Feb 21, 2024. In recent years, the world of. Digital Advertising. has undergone a groundbreaking transformation thanks to the increasingly widespread use of. Artificial Intelligence (AI).…

Virtual Try-On: AI-powered shopping is here | RichClicks

www.richclicks.co.uk/digital-magazine/virtual-try-on-the-ai-powered-shopping-is-here

Virtual Try-On: AI-powered shopping is here. Feb 26, 2024. In the frenetic world of online shopping, Google has ushered in a new era with its innovative. AI-powered virtual try-on feature.…

Google SGE: the AI that changes online searches | RichClicks

www.richclicks.co.uk/digital-magazine/google-sge-the-ai-that-changes-online-searches

Google SGE: the AI that changes online searches. Jun 21, 2024. Google never stops innovating, and this time it's with. Google SGE. , the. Search Generative Experience. , which promises to revolutionize how we search online.…

Google, AI and content: do we know what's going on? | RichClicks

www.richclicks.co.uk/digital-magazine/google-ai-and-content-whats-going-on

Google, AI and content: do we know what's going on? Apr 2, 2024.…

SEO, AI and ChatGPT: are there news on the horizon? | RichClicks

www.richclicks.co.uk/digital-magazine/seo-ai-and-chatgpt-are-there-news-on-the-horizon

SEO, AI and ChatGPT: are there news on the horizon? Jul 18, 2024. Artificial intelligence and SEO: will experts really be replaced by AI? A detailed article from.…

SEO 2024 Trends: a look on SERPs's near future | RichClicks

www.richclicks.co.uk/digital-magazine/seo-2024-trends-a-look-on-serpss-near-future

In 2024, we anticipate a more sophisticated progression: AI will no longer be a novelty next year, but will be used maturely and integrated by those who already had strong foundations in SEO and marketing before generative AI became a dominant trend.…

ChatGPT and SEO: what’s changing (and what you need to know) | RichClicks

www.richclicks.co.uk/digital-magazine/chatgpt-and-seo-whats-changing-and-what-you-need-to-know

The challenge is no longer just being found, but being selected by the AI as a relevant answer. From traditional search to AI conversation. Large Language Models (. LLMs. ), like ChatGPT, don’t perform traditional searches.…

8 creative strategies for eCommerce in 2025 | RichClicks

www.richclicks.co.uk/digital-magazine/8-creative-strategies-for-ecommerce-in-2025

AI-driven personalization. will allow for. highly tailored experiences. that reflect each shopper’s preferences, past interactions, and even predicted needs. For example, platforms like.…

Google Merchant Centre becomes Next: what's new? | RichClicks

www.richclicks.co.uk/digital-magazine/google-merchant-centre-becomes-next-whats-new

This update brings significant changes, including AI-powered tools and a simplified management system for product listings, both online and in physical stores.…

New eCommerce trends in 2025, according to Klaviyo | RichClicks

www.richclicks.co.uk/digital-magazine/new-ecommerce-trends-in-2025-according-to-klaviyo

Klaviyo. ’s AI can analyze. customer reviews. to identify the most appreciated features, helping brands tailor their communication to what truly matters. Unbundling: The New Trend in B2C. The.…

The future of shopping: exploring Retail 4.0 | RichClicks

www.richclicks.co.uk/digital-magazine/the-future-of-shopping-exploring-retail-4-0

Artificial Intelligence (AI), data analysis, the Internet of Things (IoT), Virtual and Augmented Reality (VR and AR), mobile. and. digital. payments, and. cloud computing.…

2024 in digital, according to Google experts | RichClicks

www.richclicks.co.uk/digital-magazine/2024-in-digital-according-to-google-experts

The adoption of Google's AI-based solutions has been decisive in evolving advertising campaigns. By testing and implementing technologies like. Demand Gen. and. Performance Max. , we have seen significant increases in campaign. performance.…

Zero-Click Search: will SEO have to adapt? | RichClicks

www.richclicks.co.uk/digital-magazine/zero-click-search-will-seo-have-to-adapt

AI-generated results (SGE - Search Generative Experience). According to updated research by. SparkToro (2024). , less than 40% of Google searches today lead to clicks on external sites.…

How Revolut Masters Digital Marketing to Dominate Fintech | RichClicks

www.richclicks.co.uk/digital-magazine/how-revolut-masters-digital-marketing-to-dominate-fintech

Through AI-powered tools, the company sends personalized offers and tailored content based on individual users’ behaviors and transaction history.…

How to increase Customer Lifetime Value with the 80/20 rule | RichClicks

www.richclicks.co.uk/digital-magazine/how-to-increase-customer-lifetime-value-with-the-80-20-rule

AI. to optimize marketing strategies. The 80/20 Rule and the Potential of CLV. Pareto's rule. teaches us that. 80% of a company's revenue. comes from. 20% of its customers. This principle highlights the importance of focusing on the. right customers.…

Summer sales on Shopify: which trends to know? | RichClicks

www.richclicks.co.uk/digital-magazine/summer-sales-on-shopify-which-trends-to-know

AI to Enhance Shopping Experience. Shopify Magic. uses. artificial intelligence. to provide. product recommendations. and. email marketing assistance. , enhancing the shopping experience for customers. Simplified Dropshipping and Sourcing.…

Shopify Summer Edition 2024: the 10 new features | RichClicks

www.richclicks.co.uk/digital-magazine/shopify-summer-editions-2024-all-the-updates

AI-Powered Sidekick. Sidekick. is a new. AI assistant. designed to assist. merchants. with daily operations, from. workflows. to. research. , simplifying. store management. efficiently. Shopify Bundles App.…

Social Media: Trends in 2023 and Predictions for 2024 | RichClicks

www.richclicks.co.uk/digital-magazine/social-media-trends-in-2023-and-predictions-for-2024

The acceleration of. technology, AI, and the unstoppable growth of online interactions. has defined a competitive landscape where adaptability is the linchpin of business success.…

Dyson: a success story in Digital Marketing | RichClicks

www.richclicks.co.uk/digital-magazine/dyson-a-success-story-in-digital-marketing

Digital Marketing Strategy: AI-driven email personalization to enhance customer retention and drive sales. 4. Paid Media: Retargeting and Google Ads for Higher Conversions.…

How Machine Learning reshapes Marketing | RichClicks

www.richclicks.co.uk/digital-magazine/machine-learning-and-marketing

We have been aware of Artificial intelligence (AI) and Machine Learning for a while and, despite that, both are interchangeably used, they are not the same.…

Email Marketing Strategy: Trends from 2023 to 2024 | RichClicks

www.richclicks.co.uk/digital-magazine/email-marketing-strategy-trends-from-2023-to-2024

Further delve into the implementation of advanced AI-based recommendation engines, exploring case studies and best practices demonstrating how intelligently suggesting products can significantly increase conversions and customer satisfaction.…

Advent Calendar: Digital Marketing Trends for 2020 | RichClicks

www.richclicks.co.uk/digital-magazine/digital-marketing-trends-for-2020

the AI, algorithms and data sets will experience a significant humanisation. They will incorporate personality and emotions. Make sure that your marketing strategies carry the human side too.…

Google Consent Mode Modeling: what you need to know | RichClicks

www.richclicks.co.uk/digital-magazine/google-consent-mode-modeling-what-you-need-to-know

Conversion Modeling. " intervenes to fill this gap, utilizing Google's AI to analyze available data and estimate attribution paths for conversions from users who have not consented to cookie usage. Implications for reporting and bidding? Starting in.…

How will UX change in 2024? | RichClicks

www.richclicks.co.uk/digital-magazine/how-will-ux-change-in-2024

Of course, a lot of AI here too: artificial intelligence is becoming an increasingly important tool in user experience research. Its ability to analyse data and develop effective solutions. will help redefine the design process of digital interfaces.…