RAI is Italy’s national public broadcasting company, owned by the Ministry of Economy and Finance. Rich Clicks managed the SEO and Search Advertising campaign for the informative website canone.rai.it. The site was designed to drive users to pay the national television tax. This project was managed in conjunction with BEWE SRL.
- Client: Rai Abbonamenti
- URL: canone.rai.it
- +95% of SEO traffic
- Reduced by 200% the cost per clicks in Adwords without changing the budget