Euler Hermes (Allianz)

The client

Euler Hermes, now operating under the Allianz Trade brand, is a specialist in trade credit insurance, surety and business risk management, with a history spanning more than a century.

The company became fully owned by Allianz Group in 2018, following the acquisition of its remaining publicly traded shares and delisting from Euronext Paris. In March 2022, Euler Hermes adopted the Allianz Trade brand. The business supports companies in managing commercial risks, protecting receivables and developing more secure trading relationships.

RichClicks' work with Euler Hermes focused on strengthening its digital presence through SEO, PPC and conversion optimisation.

The challenge

The strategy undertaken by RichClicks involves SEO analysis, including an initial technical audit, to identify the targets on which to focus the next steps and help grow Euler Hermes' online channels.

The second step, in fact, concerns the implementation of new PPC campaigns, on which to convey the company's message, as suggested by the claim that accompanies them: "confidence in tomorrow", as well as in the challenges that will characterize them.

The approach

Our consultancy also includes circular work on CRO and optimising the leads that the company's channels receive: the right incentive to devote ourselves to challenges that feed our passion. Excited by this great new adventure, it's time to roll up our sleeves and set off on the road to success.