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L’Erbolario

A case study on how we worked in the cosmetic industry. Google Search campaigns, Display and video campaigns.
Project Details

Who is L’Erbolario?

L’Erbolario is a herbalist chain of stores Lodi region, Italy. Founded by Franco Bergamaschi and his wife Daniela Villa, the company was born to create natural cosmetic products with high-quality first choice ingredients. Awarded the “Erboristeria Artigiana” and, with its products distributed in over 5500 herbalist shops as well as in many Italian and international pharmacies (including the UK), L’Erbolario was ready to empower their online presence.

What was the challenge?

Rich Clicks was hired for the online promotion of L’Erbolario sun care products as well as L’Erbolario club. The goal was to promote marketing content and improve their digital activity to achieve a higher engagement with the brand, focusing the strategy on the many years of experience that the company has in this field.

What was our strategy?

Our team created for L’Erbolario a consistent digital marketing strategy through Google Search campaigns, Display campaigns and video campaigns; to promote both L’Erbolario sun care selection and L’Erbolario club. The campaigns based their communication on highlighting the many years of experience that such company has in creating and offering natural products with excellent standards of quality.

Project Results
  • +3.597.00 conversions
  • +68.358 website sessions
  • +358.41% interactions
Rich Clicks UK

The Biscuit Factory
Unit J312,
100 Clements Rd, Bermondsey,
London SE16 4DG

Phone: +44 (0) 20 71931103

Company No. 08815509 | VAT: GB 178622675

Rich Clicks Italia

Rich Clicks / Well 360, Via Timavo 12, Milano 20124

Phone: +39 0287159598