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Lanieri

Internationalisation, Brand launch strategy, Digital Marketing ADV and SEO
We needed a tailored service as it is in the DNA of our brand, we found in RichClicks attention to detail that increased the value of our brand.
Simone Maggi, CEO
Project Details

Lanieri sells made in Italy custom made men’s suits in ateliers located in different main cities of the world and through the website lanieri.com.

Rich Clicks was hired when Lanieri was a start-up in Italy with only one store to help with the growth of the business online and offline internationally through a Digital Marketing strategy and an omni-channel approach. The objective was to grow internationally and to become a market leader.

Our activities included SEO, Digital Strategy, Social Media and Digital Advertising through Google Search Campaigns, Programmatic, Display, Remarketing and usability.

Today, Lanieri has 8 flagship ateliers around the world and sells worldwide through the site with a considerable turnover. Rich Clicks helped with the growth of the business and we are very proud of the results.

Lanieri won 2 Netcomm E-commerce awards during our partnership and has been used several times as a case study by Google.

Want to see the Google case history?

Download now (Italian)

 

Project Results
  • Increase in SEO traffic by 500% since we started to work on the project.
  • Increase conversion rate from Digital campaigns by 47%.
  • Brand awareness improvement with increase in brand Google searches.
  • Considerable increase in daily orders.