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Expedia

SEO on the Flights category
Project Details

Expedia is one of the major travel sites in the world. Rich Clicks was hired for this project with the goal to increase search engine visibility in the “flights” category of the italian version of the site. We worked on the SEO strategy to improve visibility on the major keywords, focusing on generic terms like: “voli”, “biglietti aerei”, “voli low cost”.

Project Results
  • +49% visibility gain on the top 100 keywords monitored in one year
  • Significant increase in SEO traffic in the Flights category