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Centro Europeo Di Formazione

SEO, SEA and SEM
Project Details

The Centro Europeo Di Formazione (European Training Centre), created in Italy in 2007 by the De Agostini Group, offer a wide variety of vocational training courses. They quickly became popular in France and Spain thanks to their famous “long distance learning”.

The company was later acquired by Ebano Group S.p.A. of Novara, an important Italian business group in the university and publication sector, who formed the company CEF Publishing, which today has over 26,000 students.

Rich Clicks have facilitated the launch of the new website site in 2016 guiding the UX and by implementing an effective SEO strategy. 

We were also responsible of all the Google performance media channels including Search, Display, Gmail Ads and Youtube.

We used the new “brand lift” video campaign to study the efficacy and efficiency of the brand communication, being the brand very active on traditional national media. The data collected has been very useful to improve future video campaigns and other branding and lead generation activity, helping in the continuous growth.

Project Results
  • An increase in Organic Traffic by 359.94% in 2016, Compared with the Previous Period
  • A 95.5% Increase in Goal Completions Across all Digital Channels managed
  • The SEO Conversion Rate Increased by 3.95%