Black Friday 2025: what creative ideas to adopt?

Black Friday is no longer just a price-slashing contest.

According to Business Intelligence Group, consumers in 2025 are more selective: they buy when they see value, durability and responsibility, not just a percentage off.

Many brands are embracing the Green Friday mindset, questioning the impact of impulsive mass shopping.

In this context, irony, purpose and storytelling are powerful tools to provide authentic and memorable alternatives.

Why creativity and sustainability actually pay off

Investing in creativity and sustainability doesn’t mean sacrificing revenue: it strengthens reputation and long-term loyalty.

Consumers are more aware than ever: studies show that extreme discounts are often perceived as less credible.

Focusing on brand activism and narrating your company values can turn Black Friday into a moment of real engagement.

Three creative ideas for a more “responsible” Black Friday

Before diving into specific suggestions, remember the goal: engage customers with meaningful experiences, not just low prices.

1. A purpose-driven Green Friday
   Turn Black Friday into a moment of positive activism. Dedicate part of your revenue to environmental causes, promote recycling or upcycling, or launch a sustainable capsule collection.
   ‍
2. Authentic storytelling and value-driven narratives
   Tell your brand story, not just your products. Mini video campaigns or editorial content highlighting ethical production and sustainability create an emotional connection with purpose-driven consumers.
   ‍
3. Experiences instead of markdowns
   Digital or in-store events, upcycling workshops, sustainability talks: these experiences actively involve customers. A “trade-in” or “buy-back” program encourages circular economy without deep discounting. (BeFamily Blog)

How to weave a “responsible brand tone” into your communication

To appear authentic, both messaging and visuals must be aligned:

• Transparent messages: explain the “why” behind initiatives.
• Value-based copy: highlight sustainability, craftsmanship, circularity.
• Consistent visuals: natural, authentic images; avoid discount-heavy aesthetics.
• Community involvement: invite customers to participate, share stories, become brand ambassadors.

Real-world impact: what you can expect

Investing in creativity and sustainability delivers:

• Stronger trust, especially among socially and environmentally conscious consumers.
• Lower margin pressure, since extreme discounts aren’t necessary.
• Higher potential for positive media coverage due to innovative initiatives.
• Long-term relationships, not just temporary spikes in sales.

A new Black Friday, in short

For Black Friday 2025, standing out may mean not offering the biggest discount.

Lead with purpose, craft authentic stories, promote conscious consumption.

This transforms a commercial moment into one of real value: for your brand, your customers, and the planet.