Stape Partner Agency for Server-Side Tracking

Server-side tracking has become a key component for brands investing in digital advertising and wanting to base their decisions on reliable data, not partial estimates.

With increasing privacy restrictions, AdBlockers, and browser ITP limitations, traditional client-side tracking is struggling to provide a complete view of real performance.

As a Stape partner, we help our clients overcome these limitations by implementing server-side tracking solutions that make data more stable, readable, and usable for campaign optimisation across Google Ads, Meta Ads, and GA4.

👉 Check whether your server-side tracking setup is really effective

Why server-side tracking matters today

Browser-based client-side tracking now leads to a progressive loss of information, directly impacting:

• conversion attribution
• the quality of signals sent to advertising platforms
• the correct interpretation of ROAS and CPA

Server-side tracking shifts data collection to a dedicated server infrastructure, enabling more controlled and consistent measurement across the entire funnel.

The RichClicks × Stape partnership

Stape is one of the leading platforms for implementing Google Tag Manager Server-Side.

Our partnership with Stape allows us to offer clients:

• a reliable and scalable server-side infrastructure
• native integration with GA4, Google Ads, and Meta Ads
• greater control over data flows
• a solid foundation for data-driven strategies

This is not just a technical setup, but the creation of a reliable measurement ecosystem that supports all advertising activities.

How we help clients with server-side tracking

Through our partnership with Stape, we guide clients through a structured process that includes:

• an audit of the existing tracking setup
• server-side tracking implementation via GTM Server-Side
• testing data flows and validating events
• analysing the impact on ROAS, CPA, and conversion rate

This approach turns incomplete data into concrete, actionable insights.

Concrete results driven by better data

Across server-side tracking projects delivered with Stape, we have observed:

• significant recovery of lost events, in some cases exceeding 40%
• greater stability in conversion metrics
• a clearer and more consistent view of real performance

Better data leads to more predictable and informed media decisions.

Stape ROAS Calculator

The Stape ROAS Calculator allows you to easily estimate the impact of server-side tracking by showing:

• how many events are lost with client-side tracking alone
• the potential improvement in CPA and campaign profitability

A practical tool to assess the real value of server-side tracking before implementation.

👉 Discover the Stape ROAS Calculator

Why choose RichClicks as your Stape partner

As an agency specialised in performance marketing and advanced tracking, we use server-side tracking as a strategic lever to make data more reliable and performance truly readable.

We focus on a few key, decisive elements:

• data quality, to reduce distortion and information loss
• performance clarity, to correctly interpret ROAS, CPA, and conversions
• media investment optimisation, based on solid and comparable numbers

For us, tracking is not a technical goal in itself, but a strategic tool that allows campaigns, analysis, and decision-making to perform better over time.

Want to improve your tracking and ADV performance?

If you invest in digital advertising and feel that the data does not tell the full story, the issue is often not the strategy, but how conversions are measured.

An incomplete tracking setup can distort metrics and hide optimisation opportunities

Reviewing your tracking system is the first step towards more reliable data and more informed media decisions.

👉 Contact us for a review of your server-side tracking setup