Why Branded Keywords are (still) so importantAre you monitoring your brand from the disturbing activity of your competitors? That's why buying your own branded keywords is never a waste.Read more
How do Responsive Search Ads work? A guideWant to know more about the new responsive ad format created by Google for search campaigns? Read the analysis.Read more
Google Store Visit for a brand's marketingHere's how Google Store Visit will soon become fundamental in the development of an Omni-Channel strategy. Find out more!Read more
Brand Storytelling: Turning a Brand's Story into ArtWhat does it mean to do brand storytelling? How do you combine the logic of marketing with the human language of those behind a brand? Here's how.Read more
Omni-Channel vs Multi-Channel: which one to choose?Omni-channel vs Multichannel digital marketing. Which strategy should my company follow? Find out more.Read more