Do SMS Marketing Campaigns really work?Why the arrival of direct marketing via text messages can bring significant changesRead more
Case Study: migration to Shopify and Core Web Vitals improvement for SEOA successful transformation for speed, usability, and e-commerce growthRead more
Email marketing segments with Klaviyo: mistakes not to makeSome common (and not to be made) mistakes in managing contact listsRead more
What is CPC and how is it calculated? A practical guideA detailed look at cost per click and its secretsRead more
Shopify vs Salesforce for e-Commerce: a comparisonWhat is the ideal platform to accelerate the growth of your brand?Read more
Google Merchant Centre becomes Next: what's new?With the update in September, retailers will see significant changesRead more
How to exploit SMS Marketing with Klaviyo: a guideDiscovering a strategy for optimising eCommerce campaigns with customised messagesRead more
Why invest in Server-Side Tracking?How to optimise website performance while ensuring control and securityRead more
What is Affiliate Marketing and how does it work?A short guide to a business model that increases salesRead more
Klaviyo vs Omnisend: email marketing comparedFunctionality, integrations, pros and cons: another duel between two top platforms in the industryRead more
