The client

Lanieri sells made-to-measure men's suits, which can be purchased with a few simple clicks through the integrated e-commerce, distributed all over the world to guarantee a consistent made in Italy manufacturing internationally.

The challenge

RichClicks was appointed to follow the entire Digital Marketing strategy, relying on the know-how acquired by our consultants in the fashion industry. We have helped Lanieri on various international markets, including: Italy, Germany, UK, US and Canada.

Areas of expertise

Some of the channels managed in this project: SEO, Search Advertising, Display campaigns, Remarketing, Social Media ADV, Affiliation Marketing and DEM. During its collaboration with RichClicks, Lanieri has won two Netcomm E-commerce awards.

Selected by Google

Google made a case history on this activity.

Read it here (Italian)

OBJECTIVES and
IMPLEMENTATIONS

+500%

In SEO traffic

+47%

E-commerce conversion rate

Brand Awareness

With considerable increase in Brand searches on Google

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