GA4: your transition to the new era

Google Analytics 4: why do you need a dedicated agency consultancy

If your company relies on data-driven decisions, now is the time to act!

Our team is ready to support your migration to Google Analytics 4 and secure your future digital measurement.

Universal Analytics (UA) will be replaced by GA4 as of 1 July 2023 or 1 October 2023 (if you are a 360 customer), creating a huge impact for all companies using UA.

If you want your brand to be part of the new GA4 era, now is the right time to find a solution.

We are here to help you with:

Siamo qui per aiutarvi con:

  • Your transition to GA4.
  • Follow the updates and inform you of Google's final dates for the transition.
  • Acquiring as much data as possible by implementing GA4, right away (note that no new data will appear in your current account after Universal Analytics sunsets).

Why migrate to GA4 now

The next generation of Google Analytics is coming! Supported by the latest technology, GA4 aims to meet the measurement needs of the future, which will prioritise privacy over cookies. It won't be a dramatic transition, we promise: as long as you implement GA4 as soon as possible and ensure the highest volume of active data available at the time of the transition.

GA4: what else to know before making the switch?

New tracking model: GA4 brings us new event-driven paradigms and some measurement methods are radically different from UA. For this reason, it is crucial that KPI tracking and customer measurement are highly customised and followed by experts.

360-degree measurement: understand the omni-channel customer journey and deduplicate first-party and Google-signed data.

Insight Reports: keep an eye on insights from your data and track them through our reports. GA4 and its machine learning core provide a solid foundation for closing data gaps due to new advanced privacy policies. Our reports will help you understand the right path to a privacy-secure and cookieless future.

Need a dedicated consultatncy? Contact us without obligation, our agency will review your project.

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