Magazine

Critical PHP vulnerabilities: is your website at risk?

The NCSC urges organisations to update PHP immediately: risks, affected versions and priority checks

Bundles, discounts and purchase incentives can increase sales during Peak Season

Accurate feeds, conversational attributes and new insights to prepare your catalogue for AI-powered search

From friction at the checkout to automation: how to step in (earlier) to secure sales that are hanging in the balance

During peak season the aim will be to keep a close eye on profit margins, conversion rates and priority products

Data-Driven attribution, experiments and Marketing Mix Modelling help to better interpret conversions

Peak Season rewards businesses that arrive with margins, data, catalogue and campaigns already under control

Updated lists and clear segments help Google Ads distinguish acquisition, retention and value

New rules for Manual Actions, whilst third-party content and domain authority relationship remains key

One rate cannot explain where sales are being lost: the funnel needs to be analysed step by step

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