Marketing Automation

Do you know what we talk about when we say automation?

Well, all of those classic "HI, NAME!" dynamic fields that help you make your user experience much more personalised and real.

Maybe just like a microcopy you are reading on our website, while scrolling through our agency's services.

Using Marketing Automation only as a tool to send a newsletter to a list of email addresses is really limiting: don't settle for cold and mechanical communication, we can help you to do much more.

By deepening your knowledge of your users' behaviour, you will be able to establish a personalised communication, crucial in a digital world that moves at the speed of light. 

If you are considering an integrated marketing automation tool, take a look at our RichAutomation.

How does it work?

Marketing automation is used to automate activities and processes essential for a company. Communications based on collected data, contact quality and market analysis data. All this, with the aim of analyzing the behaviour of interactions, converting users into new customers, optimizing work productivity.

Digital marketing processes have moved to ever-changing approaches, where everything has been thought to create the best-customized experiences. And believe us, that is also what every marketing campaign for lead generation will be like, even tomorrow. This is why you need an expert to help you achieve the most out of Marketing Automation.

In detail, marketing automation covers a large number of activities, such as:

• Email Marketing
• Landing Pages
• Content Marketing
• Campaign Management
• Contact Prediction/Scoring
• Lead Management
• CRM Integration
• Social media Marketing
• Marketing Analytics

What is the best way to optimise your contact management and increase conversions?

Building trusting and long-lasting relationships.

Marketing Automation can help you with this:

• It helps you build detailed customer profiles.
• It allows you to have an effective and personalised communication with each user.
• It will save you time, as all communication will be automated.
• It helps you create detailed reports for all your campaigns and sales processes.
• Saves you money by avoiding massive and unnecessary communications.
• It will be easier to follow up and guide your leads through the sales process.

Discover our dedicated marketing automation offer, discover RichAutomation™.

Our in-house Marketing Automation service: Rich Automation™

We can help you do the same, with a pack that includes:

• Full-Service Management
  As specialists in campaign delivery, let us help you optimise your existing investment with advice along the way. Defined with you, delivered by our expert consultants.
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• Dedicated Consultancy
  By working alongside you, we’ll help you advance from platform selection to stakeholder buy-in, to smart journey creation.
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• Advanced Development and Integration
  We will help you develop and integrate the automation technology in your web properties.

• Training and Monitoring
  Do you want to keep the key Marketing Automation skills in-house? We can train your team.

Applying the right software platforms and technologies, Marketing Automation can remarkably help marketing departments manage, plan, coordinate and measure all the developed activities.

To communicate with your audience, your way starts here.