We are already familiar with the influences of artificial intelligence and machine learning, we live in a reality where these services have become consolidated: Chatbots are an example. Chatbots are software managed by artificial intelligence, which simulate an actual conversation in real time with the user, defining an evolved customer care and always available to give answers.
They can guide your user through a website or even on Facebook, answer specific questions, provide advice and recommendations on a product. The nature of chatbots is essentially that of a live online assistant, allowing the customer to be heard and assisted easily.
Our agency believes in conversational commerce. Imagine you are the customer in this scenario, and you want to get help to buy the product you need, but you are not sure which one it is, you have to hone your search to the very end.
Now imagine getting the information you need after typing your question, in seconds, without even bothering to pick up the phone. Amazing, isn't it?
There is even more: there are some features that you can exploit as a new form of communication with your customers (or future customers!).
It can give you valuable information on researching the products and services you offer, improving the user experience and enhancing your knowledge of the potential customer.
Another advantage is the loyalty it can create: your outbound marketing strategies can be integrated with chatbots, with automated follow-up messages that guarantee customer satisfaction. In addition, our team can help you with new product announcements and the handling of major occasions (birthdays, special events, promotions, etc.). The keyword here is loyalty.
As technology continues to evolve, the online shopping experience will gradually be taken over by chatbots, which are destined to occupy a central role in the shopping experience. According to some predictions they are destined to learn more and more, with the help of artificial intelligence systems, allowing them to respond using the most functional interaction for the interacting user.
We can take care of the strategy to create an intelligent bot that will guide your customers through your site, answering their questions and giving product recommendations. The main challenge is to build a tool that can interact in as conversational and human a way as possible.
Understanding the interactions that your audience is already having with your brand is an investigation that goes from the tone of voice of your brand guideline, to the niche market that your company belongs to.
Are you interested in understanding how a Chatbot works and how it can help improve your brand in user interaction? Contact us!
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