Magazine

Black Friday cart abandonment: how to recover sales?

From friction at the checkout to automation: how to step in (earlier) to secure sales that are hanging in the balance

During peak season the aim will be to keep a close eye on profit margins, conversion rates and priority products

Data-Driven attribution, experiments and Marketing Mix Modelling help to better interpret conversions

Peak Season rewards businesses that arrive with margins, data, catalogue and campaigns already under control

Updated lists and clear segments help Google Ads distinguish acquisition, retention and value

New rules for Manual Actions, whilst third-party content and domain authority relationship remains key

One rate cannot explain where sales are being lost: the funnel needs to be analysed step by step

More automation in Search, with queries, assets, URLs and Brand Controls to review before the upgrade

A small number of (well-designed) flows can have an impact on conversion, repeat purchases and customer retention

Campaign structure, targeting and measurement are starting to resemble a full performance platform

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