AI for Google Ads: how to improve assets in 2026More assets, more formats, faster speeds, but the real advantage lies in control over brand, quality and performanceRead more
Google Ads is changing its targeting strategiesMore predictability for budget-constrained campaigns with target CPA and target ROAS: what’s changing and what you need to knowRead more
Meta Manager account blocked: what should you do?What to check when Meta restricts accounts, Business Manager or advertising assets (and how to respond)Read more
ChatGPT Ads, Criteo what changes in e-commerce?What changes when AI let ecommerce advertising, product feeds, and conversational discovery meetRead more
How does affiliate marketing really works in 2026?A quick guide to understanding what's changing today in terms of fees, partners, tracking and the sustainability of the channelRead more
AEO: do we know what AI engines actually reward?What makes a brand truly stand out in AI search engines, beyond rankings, shortcuts and interchangeable contentRead more
AI and lead quality: how much does AI visibility weigh?What do you think is the actual percentage of leads that come to your brand via AI?Read more
Search Console in the age of AI: what’s changing?How to really interpret data as research becomes more conversational, fragmented and less predictableRead more
AI adoption for brand marketing: where to start?A guide to introducing AI into marketing workflows without piling up tools and messy processesRead more
AI search: how to increase brand visibility in 2026How to build a strong online presence in search engines through useful content, trust signals and an increasingly 'answer-first' approachRead more
