L'Erbolario is a herbalist chain of stores Lodi region, Italy. Founded by Franco Bergamaschi and his wife Daniela Villa, the company was born to create natural cosmetic products with high-quality first choice ingredients. Awarded the “Erboristeria Artigiana” and, with its products distributed in over 5500 herbalist shops as well as in many Italian and international pharmacies (including the UK), L'Erbolario was ready to empower their online presence.
RichClicks was hired for the online promotion of L’Erbolario sun care products as well as L’Erbolario club. The goal was to promote marketing content and improve their digital activity to achieve a higher engagement with the brand, focusing the strategy on the many years of experience that the company has in this field.
Our team created a consistent digital marketing strategy for the brand through Google Search campaigns, Display campaigns and video campaigns; to promote both L'Erbolario sun care selection and L'Erbolario club. The campaigns based their communication on highlighting the many years of experience that such company has in creating and offering natural products with excellent standards of quality.