Conforama

The Client

Conforama is a French furniture retailer founded in Lyon in 1967. In 1991, it became part of the PPR Group (formerly Printemps-Pinault-Redoute), in 2011 it joined the Steinhoff Group and in 2020, Conforama France was acquired by Mobilux, a holding company of BUT. The brand has hundreds of stores and also operates in Italy, Spain, Croatia, Luxembourg, Switzerland and Portugal.

The challenge

RichClicks was hired to help Conforama penetrate the Italian market and gain market shares against bigger players and through an omni-channel approach: e-commerce and stores in big cities.

The approach

Our advanced multi-channel digital strategies helped the brand grow rapidly in a very competitive market reaching all the pre-defined goals in year one. We also helped Conforama with a new mobile drive to store campaign, tracking store visits on Google Ads. We have been one of the first agencies to do this in the Italian market. The Google Shopping campaigns have also been very effective in our strategy, especially in the increase of direct online sales at a very convenient cost per conversion.