Whenever we start a blog – for a client as well as for our own projects – one of the first things we’re concerned about is how to set up a plan for better SEO results.
Which of course translates into how often should I blog for SEO.
Every business will be different when it comes to determining their blogging frequency and that is because, indeed, there will be a unique audience and a different range of subjects you will be willing to write about. Google used to see the frequency of blog posts. There was a time when blogging every day, as a brand new digital era started, seemed to be the only answer to grow. To reach people, to make business.
What happened, in the meantime? Why that content is experiencing a drop of the 80% of those searches? That content, simply, was outdated. It was not relevant anymore.
The more the better just if that more is also the best.
How Often Should You Blog for SEO?
Turns out, instead of the old how often should I post the real question here is what do I need to post.
For a start, you have to know what you’re capable of creating. Take the time to set up your editorial calendar and let your team be part of it as much as they can, sharing plans and keeping everyone involved in the pitching process. It might come as a surprise, but everything that might bring dedication and credibility will shape better ideas.
Once you’ve decided your goals, set your weekly routines and plan your effort according to a consistency. Having a close look at your competitors to understand their publishing habits will help. You should be able to use their frequency as a good resource to set your own.
The average blogging frequency, as we talk, seems to have settled into a twice a week frame. To convert that into consistency choose specific days of the week when you are sure you can publish new content. Sure, more blogging means more traffic and more traffic means more potential customers. But again: keep your plan ahead of your goals, before you choose how much you can create new relevant content.
How to Write for SEO?
Try to understand how long that blog post is going to be relevant and to attract readers, which means how long it will continue to bring searches and, therefore, traffic. If you’re writing content that nobody is searching for, chances are nobody is going to read it. That’s the sad truth.
Assuming that the lifespan of a blog post is 3 to 4 years (in case the content really relies on something relevant), the best choice is to stick with the so-called evergreen topics.
An evergreen topic is a content that rarely becomes outdated: it ‘s something that will assure searches – and traffic – for quite a long time and that people might be willing to search in the future. As long as your content stays relevant to the search term, Google will keep that space for you.
How To Promote
The social media landscape is where people are sharing everything.
So it’s important your channels will follow your blog, not only to promote your content but to make your readers assured that everything you published is well connected.
There’s an idea behind what you do, and they can see that workflow all over your platforms.
That helps your image, which subsequentially helps the growth of your traffic, which optimizes search engine rankings.