LLM SEO: How is SEO changing in the GPT eraOptimizing content for Large Language Models does not replace traditional SEO, but it enhances its effectivenessRead more
Server-Side Tracking vs Client-Side TrackingWhy they are not competing solutions but complementary tools for the modern marketerRead more
ChatGPT says Ads are next: what you need to knowArtificial intelligence will soon open up new marketing opportunities, especially for brandsRead more
Pinterest for brands: from inspiration to real conversionA platform that is changing brand strategies to generate conversions and increase salesRead more
Catalog Ads on Meta: a quick guide for e-commerceAutomation, creativity and strategy: how to transform your catalogues into truly effective campaignsRead more
SEO strategy in the AI era: is it prompts vs keywords?Artificial intelligence opens up new possibilities, but let's not talk about a complete revolution just yetRead more
What did Black Friday 2025 tell us? Key figuresThe future of e-commerce has already begun with the BFCM seasonRead more
Black Friday 2025: what creative ideas to adopt?A new economy that no longer depends (solely) on extreme discountsRead more
Impressions dropping on Google? Here's what's going onRemoving the num=100 parameter increased clicks, but also sparked debateRead more
Personalisation and AI in BFCM 2025: what's newData, insights and key moves to turn the year’s busiest season into lasting growthRead more