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Our new video strategy for Sambonet, the Italian cutlery giant

sambonetvideostrategy

Our new video strategy for Sambonet, the Italian cutlery giant

RichClicks is proud to welcome on board a new, prestigious client. We will work with the elegant interior furnishings brand Sambonet to manage SEO consultancy, digital advertising, e-commerce strategy and media planning.

Sambonet is a flatware & serveware brand with such a history to tell. Established in 1856, at the beginning of the twentieth century it was the purveyor to noble families as the Duchess of Genoa and the Count of Turin. From the sixties on, the company began its great tradition of supplying world-class hotels and restaurants all over the world. Sambonet is now a leader in the production of premium cutlery, high-quality tabletop and kitchen designs, for the retail and the Ho.Re.Ca. sector.

After an SEO implementation of both the Italian and English website, RichClicks is now working on the growth of the brand’s e-commerce side, following – and possibly improving – their high-quality standards.

The video strategy launch it’s been immediately part of our new media planning: produced by the Italian collective Bottega Miller, the video campaign goes in-depth inside the experience of a manufacturer brand, telling the story behind Sambonet’s message: Give Rhythm to Your Table.


The video strategy setup by RichClicks started with a bumper ads instalment, dedicated to a prospecting campaign and aiming at new potential customers.


The second phase of the video strategy is important for establishing brand awareness and substantiate Sambonet’s identity throughout its media channels. The three-videos format is based on both the customer journey and the unique manufacturing process of the brand.

Production, personalisation, delivery.

Sambonet has chosen RichClicks to be guided into a new concept of digital communication that will lead the brand through proper digital solutions to achieve their goals. We’re ready to face the challenge and eager to start working on the project, putting the best digital marketing strategies in place.

As usual!


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Interested in your e-commerce business to choose a unique video strategy and be there before your competitor will?

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Rich Clicks UK

The Biscuit Factory
Unit J312,
100 Clements Rd, Bermondsey,
London SE16 4DG

Phone: +44 (0) 20 71931103

Company No. 08815509 | VAT: GB 178622675

Rich Clicks Italia

Rich Clicks / Well 360, Via Timavo 12, Milano 20124

Phone: +39 0287159598

Whatsapp RichClicks