Improve Customer Experience with Website and App Usability Testing
Our agency has a team of specialist consultants that will evaluate the effectiveness of your website or app with a focus on user satisfaction. Our goal is to ensure your website or app offers an optimum user experience, by identifying any problems that can be resolved.
Identifying Usability Issues
The first step in usability testing is identifying issues or areas that can be improved from a users perspective. Using innovative tools, programs and lab usability testing with eye tracking technology, we are able to observe user behaviour in real time. This enables us to understand any obstacles that may prevent the user from reaching their goal, with your desired objectives in mind.
We can perform usability tests in our labs in London and Milan, or anywhere in the world remotely.
By analysing the preference of the user in terms of features and content on the website or app, we are able to identify and recommend effective solutions for ensuring your website or app facilitates their needs. You will benefit for expert recommendations and improvements that can be implemented on your website or app.
At some point, we’ve all struggled to navigate a website properly in order to find the relevant content we desire, resulting in giving up and moving on to a different website or stop using an app deleting it from our phone. This proves that user experience is an important factor for any website or app and making improvements could give you a competitive advantage.