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SAE Institute

Search Advertising Campaigns on Google for the education industry
Business is digital but relationships are human. That's why we chose RichClicks, an experienced team to be entrusted with the support in managing our Google Ads account.
Daniele Raina, Marketing Manager
Project Details

SAE Institute is one of the world’s leading creative media institutions, SAE builds on a proud tradition of exceptional post-secondary education spanning 54 campuses in 28 countries.

Rich Clicks was hired to improve the Search Advertising performance to support the growth of the institute. The objective was to increase the number of leads from Google keeping the cost per conversion the same or lower.

We used our innovative methodology, redesigning the campaigns from scratch despite they were managed well before us.

Our new strategy based on studying the user personas first, showed results from week one, with an incredible increase of conversion rates and number of leads.

Our expertise in analysing usability patterns led to a total redesign of the landing pages, with even better results.

Rich Clicks met the predefined goals with 4 months advantage.

Project Results
  • + 219% in number of leads from campaigns
  • +89% in conversion rates from campaigns
  • -14% of cost per clicks