Full digital project for the retail industry | Case Study Lanieri

Full digital project for the retail industry | Case Study Lanieri

Rich Clicks has played a fundamental part in developing the right digital strategy for the famous online retailer Lanieri. Waiting for the the RAR Digital Awards, here it is a descriptive case study.


Lanieri is a tailored fashion retail company specialised in quality custom suit and male fashion. Their entire tailoring and fashion development is made in Italy and counting on premium Italian fabrics which make their full collection a fine and smart choice to dress the modern businessman up. Lanieri offers the possibility for customers to have their own made garment base on the Italian fashion style.


Rich Clicks performance has helped Lanieri to achieve very satisfactory results after creating a full digital project to develop their business online, setting up and managing their entire PPC strategy. Moreover we have created the entire Adwords strategy and we have made sure that their campaigns counted on the best ongoing optimisation and the right SEO strategy. Finally, we developed the best optimisation outreaching their product to achieve the best performance online.


What we achieved was proved by numbers!

Our strategy has been successful, as shown by the significant progress achieved in a year.

2016 vs 2015:

  • Organic traffic grew of 202.39% 
  • Transaction went up of 66.99% 
  • 65.81% Increased Revenue