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eCommerce for the furniture industry | Case Study Conforama

eCommerce for the furniture industry | Case Study Conforama

There it is another interesting case study to show how Rich Clicks, classified with 16 nomination for the RAR Digital Awards, has developed a productive digital strategy to maximise success and objectives.

Client: Conforama

Conforama is a French home furnishing retail chain established in 1967, which count on more than 200 stores around Europe. Being present in countries such as France, Italy, Spain or Switzerland; Conforama has become the second largest company in the home furnishing field. The company is a member of one of the biggest retail groups in the world, Steinhoff International Holdings.

WHAT WE DID

The furniture company has trusted Rich Clicks to set up and manage the total advertising strategy, their mobile PPC strategy and the ongoing online optimisation, with main purpose to develop a right digital marketing strategy to penetrate the Italian market and empower their online presence to compete with some of the biggest companies in the sector.
This strategy has proved successful especially under three main digital improved approaches through:

  • E commerce
  • Search
  • Mobile 

Results are impressive..

Rich Clicks advanced multi-channel digital strategy has helped Conforama to effectively grow  in a highly competitive market.

2015 vs 2016:

  • 236.42% Increase of revenue from mobile
  • Growth of 56.56% in transactions
  • 88.40% Rise of Revenue

Objectives achieved, another success!!