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Digital strategies for events and entertainment industry Case study Puresport

Digital strategies for events and entertainment industry Case study Puresport

Only one week left before the RAR Digital Awards, the exclusive event for qualified digital marketing agencies! While we are looking forward to that date, classified as the most nominated agency for the second consecutive year (check out the previous articles to learn more), Rich Clicks has decided to show some interesting case studies of successful digital strategies.

Client: Puresport

Puresport is an authorised driving school that merge adrenaline, technology and entertainment giving the opportunity to drive racing cars such as Ferrari 488 GTB, Ferrari 458 Italia, Lamborghini Huracan and Gallardo in some of the most famous racing circuits in Italy. Born in 2000, Puresport has over 50.000 clients and in sixteen years of professional and qualified services, it times remains the leading company for racing experiences also at an international level!

WHAT WE DID

Rich Clicks worked with passion and commitment to ensure the creation of a successful and productive digital strategy nicely tailored specifically for Puresport needs and objectives.
Considering the 16 nomination that Rich Clicks has received this year at RAR, we believe there are three main categories that particularly stands out defining how successfully we reach the set goals with Puresport

This are:

  • Usability
  • Optimisation / Conversion
  • Social


In fact, Rich Clicks has created and managed entire Google and Social campaigns aimed at increasing significantly the brand presence online at a national and international level. We have continuously monitored precisely and accurately the Websites and each landing page usability and this has allowed the traffic to grow steadily and significantly. Consequently, conversion grew greatly!

Numbers don’t lie..

The actual results only prove our commitment towards Puresport objectives, and our multichannel strategy has proved successful.

2016 vs 2015

  • Organic traffic through brand keywords has increased of 19,53%
  • Transactions grew of 106.37%
  • Revenues increased of 126.02% 


We are very proud of our successful digital strategy!