It is a matter of facts that the majority of British citizens voted in favour of Brexit, United Kingdom decided to leave the European Union and believe it or not, such a process can have a bright side for business. Brexit is a democratic decision and the best that we can do in the market is to try to play in favour of it to make it the best possible for everyone and take all the advantages that such a process can offer to all parties. At Rich Clicks we want to share some of the benefits that Brexit could bring to your business.
The future is now
The Brexit process can take over two years, and it will be inevitably a period mainly dominated by disruption, uncertainty and primarily negotiations. However, two years for a business life is long term, a time that your business cannot afford to be on hold to decide the development or future of your achievements. This is the reason why today and, now more than ever has become the best and right moment to invest time and effort to establish the basis of your company in the digital area. Paradoxically, the Brexit process can grow exposure of your products and services to Europe and not only, but to the rest of the world.
Everybody already knows that the online market is growing faster and faster, the commercial presence on the internet is crucial to empower your business and make it extraordinarily competitive. Moreover, the online market is absolutely globalised and free of barriers.
How can Brexit connect your business instead of isolating it?
The first consequences of Brexit are already here, and the economy is the first sector where we all can perceive them. One of the most immediate effects has been the drop of the pound sterling to its lowest value since 1985. Such an issue, far from being alarming, can be a great opportunity for your business to improve its competitiveness in the European market and the rest of the global market. As the value of the pound is currently at a low, all the British products and services can be more accessible and affordable for countries all around the world. Even for the national market it could be a great opportunity, as people will be more likely to buy homegrown products instead of processing international purchases. British consumers are very likely to choose a foreign website to buy online, and a low pound can definitively be the perfect moment to strengthen the position of British products for the online market.
Online Advertising will not be affected by Brexit.
The Brexit process is unlikely to directly affect the online market, as the European Union does not impose regulations or tariffs on intangible goods such as digital intelligence or online advertising. This means that the digital development for your business and digital marketing strategies do not have to be on hold, waiting for official decisions to carry on. Any investment done for the digitalisation of your business will not be impacted by the negotiations between the United Kingdom and the EU. The online market is absolutely globalised and it is currently a safe bet to empower your business and its presence on the Internet if the right digital marketing strategies are applied. Commercial activities and collaborations between the UK and EU member states will continue, as with the rest of the world and this is the reason why it is important to take advantage of this time to review business strategies to deal with Brexit as an opportunity to increase digital campaigns and improve the effectiveness of your business online.
The digital market and economy are global and mainly unrestricted by borders or countries, that is why periods of political confusion such as Brexit should be a moment for companies to make sure that they deliver an extraordinary digital experience for their customers with the most appropriate digital performance for their sector.
New technologies bring to the economy the tools needed to globalise commercial activities, generate direct approaches and create strong connections between companies and customers worldwide. The digital market runs its own way and this is the best moment to enjoy its advantages for your business development.
Our intention is to be inclusive and respectful with the decision democratically taken. As a young and multicultural company based in London our philosophy is to find opportunities and the bright side of all the circumstances that we have to face.