Your landing pages can offer you an excellent opportunity to increase the conversion rates and lead the future of your business. To drive a landing page to help your conversion its design needs to convey the message to the users adequately. In this article, you will find some tips to make of your landing page a high-converting one.
1.Go Straight To The Point
With tons of content available on the Internet nowadays, you need to give the user a very good reason to stick to your landing page. Users are not willing to waste their time reading long text pieces anymore. How to keep them with you then? Just give them the information they need straight away.
Short descriptions and basic details will help you to easily deepen in users’ brains with less effort from their side; This will give you a unique chance of grabbing their interest. It’s important to avoid multiple simultaneous communication lines and distracting elements on the design.
Make your message as clear and simple as possible!
2. Add Strong Social Proofs
It’s recommended to include a social proof to awaken the user’s credibility. Positive Social proofs from industry experts’ could be worthier than a striking design and will certainly bring conversions.
Apart from masters and influencers’ testimonials, there are other sources that can be used as powerful hooks; let’s take notice of Social Media indicators (likes, shares, comments) reviews, ratings or case studies. Including one or a few of these assets on your landing page, will surely help to reinforce trust.
Convince your audience with positive referrals!
3. Influence Users’ Page Journey
Bear in mind that the first encounter with your landing page is vital. The first few seconds spent on a site are key for users to know if they are going to stay any longer. There is a need to catch their attention quickly.
This can only be achieved with a good design. Not just pleasant, the design must be in control of the user’s visual attention and determine which are going to be the different steps of the journey when navigating the page. On the sample below the attention goes from the logo to the headline, jumping over the description and giving priority to the call to action button.
UX design principles, in particular, can be helpful to establish the itinerary through your landing page
4. Urge Them With Time Limited Offers
Discount vouchers, online coupons and other special benefits. If users think that the offer might expire soon, they’ll be more likely to take action as they won’t want to miss it. Eventually, users tend to delay actions. They might want to do some more research before making a purchase, think twice before going ahead with a subscription or just wait until the weekend to sign up for a course.
Do not forget that limited offers could put an end to hesitations and facilitate higher conversion rates!
5. Master The Call To Action Techniques
A call to action button must be instructional and concise; If users don’t really know what they will get when taking an action, they might try to avoid it. Nevertheless, actions can sometimes be camouflaged with the benefits the user will get when taking the action. CTA subjects based on questions that arise fear or desire are often effective. As supportive elements of the main goal of your landing page, CTA buttons should stand out on the design. It’s also interesting to use negative space (such as advertising banners) around the CTA. This will help to re-direct users’ visual attention to the right focus.
Master your techniques and make users take action on your page!
6. Use Short Forms Cleverly
While suitable short forms can help to decrease bounce rate; a wrong approach could have the opposite effect. Indeed, forms are a terrific way of retaining users on your page and get additional details with which broaden your marketing database; but there are certain things to take into account.
Forms must be short and contain two or three fields, as a maximum. Users normally panic when they face a long form to fill out; even when they are keen to make a purchase or sign up. If the form is easy to fill out and there is an implied reward (some extra information about the service they are researching, for instance) they will stay; they will probably leave the page otherwise.
On the other hand, a form conversion rate is usually higher when forms are based in non-personal questions. The position of the form on the page and its design are also important factors to take into consideration.