Fashion Case Studies

A beauty boost with the right marketing: our case studies for online fashion and beauty brands.

TONI&GUY

Budget is not the limit: smart spending for concrete results

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SOME RESULTS

+ 10.21%

Conversion Rate

+ 292%

Conversions

- 30%

CPC

toniandguy.it

Slam

Surfing the e-commerce wave: the modern and stylish online approach

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SOME RESULTS

+ 126%

Sessions YoY

+ 90%

Overall Revenue

+ 220%

CPC/Google Revenue

slam.com

AVON Italia

Brand development in retail for identity and product enhancement

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SOME RESULTS

Social Media and Influencer Marketing

Omnichannel approach designed for an expanding concept

Lead Generation

Omnichannel approach designed for an expansion concept

Video Strategy

Aimed at perfecting brand awareness

avon.it

Zuiki

ROAS beyond market benchmarks: how to exceed targets

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SOME RESULTS

+ 95.94%

Revenue

ROAS

Exceeding ROAS against target

Performance

Increased brand visibility, total optimisation of ADV performance

zuiki.it

Lanieri

A tailor-made service with genuine attention to detail

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SOME RESULTS

+500%

In SEO traffic

+47%

E-commerce conversion rate

Brand Awareness

With considerable increase in Brand searches on Google

lanieri.com

Blauer USA

Smart Shopping Campaign for a successful brand internationalisation

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SOME RESULTS

+ 30%

Turnover Spanish market

+ 34%

Turnover on the German market

- 42%

Cost per Conversion

blauerusa.com

MUD Studio Italia

Full-channel and full-funnel in search of the perfect Buyer Persona

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SOME RESULTS

+ 181.69%

Goal

+ 78.60%

Conversion Rate

Audience

Doubled the number of requests for information through all optimised channels

makeupdesignory.it

Honieh Beauty

Brand expansion: influencer marketing and all-round ADV strategy

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SOME RESULTS

+479%

New users

+573%

Transactions

+400%

Revenue

honiehbeauty.com/it

Freddy

TrueView-ing the art of movement, going digital

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SOME RESULTS

+77%

ROAS

51%

Avg. Video View Rate

+275%

Average increase in new users
across all markets

freddy.com

MUD Studio Italia: Core Web Vitals

Migrate a WordPress Site for Core Web Vitals Test

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SOME RESULTS

from 1,176 to 0,637 ms

Over half a second more server response saved and results from Core Web Vitals improved

UX improvement

Increased site speed and responsiveness translated into longer-lasting navigation

Optimisation for search engines

The migration to static hosting helped improve the site's indexation and online visibility

makeupdesignory.it

Filson

ROAS, sales and ad conversions: a successful Q2

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SOME RESULTS

ROAS

Increased to 10, showing a significant improvement over the same period last year

Increased sales lore‍

With a figure of 305%, indicating significant growth in overall activity

Ad value conversion‍

Increased by 186%, confirming the effectiveness of our online advertising campaigns in attracting and converting customers

filson.com

Baracuta

A marketing automation revolution during Black Friday

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SOME RESULTS

Contact Acquisition.

Over 1,000 in the week before Black Friday

Open Rate and Click Rate

Of emails and streams improved to 34% and 78.75%, respectively

Store Sales Increase

By 159%, with 44% improvement in Online Store Conversion Rate and 121% improvement in Returning Customer Rate during Black Friday

baracuta.com

Loverlock

Winning digital marketing strategies for the fashion eCommerce sector

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SOME RESULTS

+54.2%

Of total revenue compared to the previous year

+910.6%

Increase in clicks due to SEO optimizations and a +3.9% increase in organic positioning

+30% YoY

Of revenue generated solely from advertising campaigns on Google and Meta

loverlock.it/en

MUD Studio Italia: Jamstack

Jamstack Revolution: how migration transformed website performance

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SOME RESULTS

Reduction in Largest Contentful Paint (LCP

From 20 seconds to only 2.4 seconds after migration, greatly improving user experience

Reduction in Cumulative Layout Shift (CLS)

Down to a noticeable 0.03, providing a stable visual experience while browsing

Reduction in bounce rate

From 40% to 20%, indicating increased user engagement and improved conversions

makeupdesignory.it

Blundstone

Google, Meta and the success of marketing automation integration with Klaviyo

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SOME RESULTS

Google Ads

ROAS of 25 with a 261% increase and 130% increase in conversion rate

Meta

ROAS of 5.30 with 15% improvement and a 250% increase in cart addition rate

Klaviyo

Open rate of 68.40%, clicks of 14.53% and orders placed of 7.22%

blundstone.co.uk

WP Store

Meta, Google Ads and Criteo to improve ROI and engagement

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SOME RESULTS

ROAS

Overall increase to 7.9 through targeted advertising campaigns

ROAS on Google Shopping

Overall increase to 8.5 via dedicated strategy

Engagement and website sessions

11.5% increase in users and refinement of engagement on products

wpstore.com

Other brands we have helped grow

CLIENT
Umbro
SERVICE
e-commerce consultancy
CLIENT
Replay
SERVICE
digital marketing strategy
CLIENT
Chitè Lingerie
SERVICE
influencer marketing, paid advertising, UX & web design, e-commerce consultancy, buyer persona consultancy
CLIENT
Cashmerewool
SERVICE
e-commerce strategy
CLIENT
DeoVeritas
SERVICE
paid advertising, SEO, digital marketing strategy
CLIENT
iDO
SERVICE
e-commerce strategy, paid advertising, SEO, Rich dashboard, usability testing, digital PR & outreaching
CLIENT
Volta
SERVICE
paid advertising, SEO, digital marketing strategy
CLIENT
CP Company
SERVICE
paid advertising
CLIENT
Ronca Sposi
SERVICE
paid advertising, SEO, digital marketing strategy
CLIENT
Ronca Style
SERVICE
paid advertising, SEO, digital marketing strategy
CLIENT
Espressoh
SERVICE
paid advertising, SEO, digital marketing strategy
CLIENT
Sarabanda
SERVICE
paid advertising, SEO, digital marketing strategy
CLIENT
Miniconf
SERVICE
e-commerce strategy, SEO for e-commerce, paid advertising, social media advertising
CLIENT
Malo
SERVICE
e-commerce strategy, e-commerce consultancy
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