Twitter Advertising

Twitter is a great social media channel for brands to establish a strong online presence and engage with their target audience!

Marketing on Twitter may seem like embarking on a niche advertising strategy, but in reality, it's about populating one of the world's most populated (and long-lived) social media platforms with the right ads.

Although Twitter's history is relatively recent and has often struggled against more visually competitive channels like Facebook and Instagram, the power of the platform's promoted words is ultimately a great advantage. After all, what is an ad made of if not words and images?

Often, the users you find on Twitter are not the same as those you find on Facebook or Instagram. The target audience is very different, and so through Twitter, we can reach an audience that we couldn't find elsewhere.

And yes, it has its own unique way of experiencing advertising: Twitter Ads are a form of advertising on the platform that allows companies to promote their products, services, and brands to a targeted audience of users, but the right assets and copy will be even more crucial here. Twitter ads can be included in a marketing strategy to help a company achieve its marketing and business goals, and our digital marketing agency can create a tailor-made strategy to tweet the best tweets!

But first, let's explore what it's all about together.

Twitter Ads: How does it work?

As we were saying: power to words. Moreover, there are several types of Twitter Ads that a company can use, including:

• Promoted tweets: These are regular tweets that a company pays to be shown to a wider audience. The tweets appear in users' timelines like normal tweets, but are marked as "promoted" to indicate that they are an advertisement.
• Promoted accounts: These are Twitter accounts that a company pays to promote to a wider audience. When a user follows a promoted account, their tweets appear in the user's timeline like any other account.
• Trends and trending: These are trending topics that a company pays to promote on the platform. When a user clicks on a promoted trend, they will see a list of tweets related to that trend and will be encouraged to engage/click.
• Promoted events: These are events that a company pays to promote on Twitter. When a user clicks on a promoted event, they will see information about the event, including the location, time, and ticket information.

it's already a lot, believe us! And we assure you that you're in the right place to create and launch advertising campaigns that work, including Twitter ads, as part of a complete marketing strategy and media mix.

We'll handle setting the targeting options to ensure your ads are shown to the right audience and choose the appropriate budget, agreed upon with you, based on your marketing and business objectives. And as with any social media advertising strategy, it's important to regularly monitor the performance of your Twitter Ads campaign and make necessary adjustments to ensure it's effective and achieves your desired goals.

So, let's take a look at what our approach entails.

Twitter Ads Strategy: Our Agency's Approach

RichClicks is a marketing agency specialised in developing and implementing Twitter Ads strategies for its clients, because it breathes the world of paid advertising on multiple fronts.

We specialise in human and personalised PPC and Paid Advertising, and we won't make an exception in this case either. Here are some ways in which RichClicks can offer a Twitter Ads strategy:

• Research and understanding of the target audience: RichClicks starts by using Twitter's Audience Insights tool to gather data on the demographics, interests, and behaviours of platform users. This helps to understand who the target audience is and what their market needs and goals are, so that targeted and relevant advertising campaigns can be created.
• Determination of campaign objectives: We work together with clients as if they were our partners, to identify specific business objectives for the Twitter Ads campaign. These may include increasing brand awareness, increasing traffic to a website, generating leads, or increasing sales.
• Development of ad creativity: Once the target audience and campaign objectives have been determined, we focus on the ad creativity that aligns with the above-mentioned objectives. This may include writing compelling ad copy, selecting relevant images or videos, and choosing appropriate and engaging call-to-actions.
• Setting targeting and budget: RichClicks uses Twitter targeting options to ensure that ads are shown to the right audience, which may include targeting by location, gender, interests, behaviours, and more. Our agency also works with the client to determine an always appropriate budget for the campaign, based on the business objectives established from the outset.
• Launch and monitoring of the campaign: with the ad creativity and targeting set, your Twitter Ads campaign is ready to take off! Our specialists will regularly monitor the campaign to ensure its performance and make changes when necessary. This may include adjusting targeting, ad creativity, or budget based on the results.

Is it the right time to leverage Twitter as a digital advertising channel? We strongly believe so.

Contact us today!