In 2018, Instagram is a platform used by 1 billion users, a number that keeps rising sharply each day. A massive audience that has become a huge potential in terms of marketing and, indeed, eCommerce strategies. The platform is now one of the most powerful advertising channel and has more than 25 million business profiles with 200 million visitors of those business page at least once a day, meaning you’re likely to sell more easily there as this all happens.
Is Instagram changing eCommerce marketing the way we knew it?
There are 5 reasons why the answer is yes.
Instagram is building a shopping app
Users are using the platform more and more every day to buy and share, rather than just posting images. Instagram is evolving towards an all rounded shopping experience and a new dedicated shopping app is rumoured to be launched soon, aiming at facilitating the buying experience. That would not only jumpstart Instagram’s eCommerce expansion (allowing to complete a purchase totally inside Instagram itself), but will also convert into less number of clicks and redirects for a customer. Which, inherently, would higher the conversions creating opportunities for brands to increase their performances.
The Explore Tab Means Freedom
One of the main advantage of Instagram’s layout is the explore tab, which is an opportunity to reach an audience automatically targeted to your content proposal and displaying them one of your photos. An amazing organic tool to drive traffic on your Instagram page, as it is naturally targeted but also displaying some of your photos, which might resonate to the audience.
Engagement At Its Best
Instagram has one of the highest rate of engagement at the moment. Indeed users are much more subject to engage with your brand there than in any other social media platform, and the particularity of Instagram is its emphasis on exchange: not only pictures or images get promoted, but advices, stories, experiences of any kind. Everything can convert into the main advertising edge. While this post is being written, Instagram has 58x more engagement than Facebook which is gigantic in terms of potential returns.
The Hashtags’ Power
Hashtags maximise your reach and spread your brand through search terms, as its search engine has a nearly unlimited potential. The straightforward style of the Instagram hashtags is an opportunity for the small business which rely on a direct eCommerce approach, as users looking for a particular content can type with the hashtag their request and find a lot of targeted posts related to their topic.
Last but not least, Instagram is growing as a business community, replacing Facebook crowded news feed. Content – and approach to content – is open to freedom, which set up a much distinct experience in terms of usability and brand awareness. The key for eCommerce is to identify what would your audience like to have and what they would like to see: set your goals, understand your best target’s habits, go straight to grow your strategies.